Google Data Studio or Looker Studio (its new name) remains one of the most efficient tools for generating insights from accumulated data. But building insightful reports and custom dashboards requires data collection from varied data sources.
Here’s wherewhen Data Studio Connectors, free or paid, help you gather data from all different marketing and advertising platforms. For instance, if you use an SEO tool like Moz, there’s no direct integration with data studio. Connect through Growth Nirvana & build Marketing Report dashboards easily with Google Data Studio connectors. Let’s look at 30+ best free and paid third-party Google Data Studio connectors to help you connect and gain relevant insights from the platforms you use.
What is Google Data Studio?
Google Data Studio is a free data collection, visualization, and reporting platform helping businesses conduct in-depth analyses of their efforts. It collects data from 12 different sources, including Google ads, Google Analytics, BigQuery, Search Console, etc.
What to use Google Data Studio for?
The platform works well in data visualization, reporting, and custom dashboard creation. After successful data collection, the platform creates customized reports for the users. You can then easily share the generated insights with your team members to make informed decisions.
What can you connect to Google Data Studio?
Google Data Studio allows free and paid connectors to pull data from various sources. You can use third-party connectors to source data from platforms like Moz, Ahrefs, SEMrush, Asana, Shopify, etc. Looker Studio users make quicker and more efficient business decisions due to proper analysis and reporting. Furthermore, GDS also allows connecting CSV files to visualize information that cannot be connected using data connectors.
What are Data Studio connectors?
A Data Studio Connector helps establish a data source in the platform to import and analyze data successfully. Let’s say you use a Moz connector; the connector will convert your SEO efforts into a data source to help build a report showing your search engine ranking results.
Minimal investments in third-party connectors lead to companies investing in them for insight generation. It eliminates all the hectic tasks involving manual analysis and reports creation efforts. Therefore, your data analysts and marketers make quicker and more efficient decisions.
There are majorly two types of Data Studio Connectors:
- Connectors powered by Google: Free Connectors
- Third-Party Connectors: Paid Connectors
Let’s begin with the free Data Studio Connectors list before moving to Partner Connectors.
List of Free Data Studio Connectors
The free Data Connectors provided by Google are suitable for beginners looking to generate reports and valuable insights. Here are some free connectors you can access within a few clicks:
Google Ads
Principal goal: promoting business, increasing traffic, and sales
Google ads remain crucial to offer your products/services to a broader audience. It helps lure in new customers and improve conversions. The platform remains a preferred option when it comes to online advertising. Connecting Google Ads with Data Studio helps efficiently analyze your online campaigns’ results. Therefore, you can easily visualize core metrics like CPC, conversion rates, etc.
YouTtube
Principal goal: analyzing channel data to modify current strategies based on user interaction.
The YouTtube Analytics connector helps users connect their YyouTtube channel with GDS and extract relevant data. You can easily extract and visualize all relevant channel or user data needed to enhance your strategies. Connecting YouTtube with Google Data Studio simply requires searching for the YouTtube Analytics Connector in the Data Source section. Furthermore, users experience a smooth connection as both GDS and YouTube come from Google.
Google Analytics
Principal goal: improving current understanding of the target demographic
Google Analytics remains a core website analytic platform helping provide an in-depth review of website performance. It helps extract essential information about your target demographic to implement enhanced strategies. Some metrics tracked using GA include clicks, impressions, bounce rate, sessions, etc.
Google Search Console
Principal Goal: precise analysis of the quality and quantity of your website traffic.
Google Search Console remains one of the key platforms that helps SEO professionals improve visibility. It provides a complete understanding of the current website traffic to modify strategies accordingly. All crawling and indexing-related errors are identified. The platform also works well in keeping up with the changing search performance trends.
You can connect Google Search Console with Google Data Studio using data studio’s built-in connector. Analyzing all the acquired traffic-related data becomes more accessible with effective visualization.
BigQuery
Principal goal: detailed analysis of collected data with interactive reporting and dashboards.
Looker Studio (GDS) connects with BigQuery, Google’s warehousing solution, for practical analysis of accumulated data. Data analysis with BigQuery combined with interactive dashboards and detailed reports of GDS help businesses make better decisions. There are various of connecting and operating the two platforms based on your requirements.
PostgreSQL
Principal goal: efficient access and management of data from various databases.
PostgreSQL is a database management application that provides access to data from various databases and sources. This extension of SQL provides many advanced features businesses need for compelling data interpretations. Integrating an application like PostgreSQL with Data Studio ensures enhanced data visualization. You can simply connect the two using a PostgreSQL connector.
Google Sheets
Principal goal: extracting valuable insights through customized reporting
Google Sheets is a free-to-use platform where you can record and analyze data using spreadsheets. But businesses often need help with many spreadsheets for different data. The need for another visualizing platform becomes crucial once the business starts growing. Therefore, connecting it with Data Studio ensures systematic analysis and visualization of all the collected data.
Many users talked about extracting more valuable insights after converting chunks of data into customizable reports and dashboards. It also helped in practical trend analysis and enhanced strategies.
Paid Data Connectors
Let’s now look at some of the most popular paid Looker Studio Connectors you can use to enhance your reporting and analytics process.
Skyvia
Skyvia is a paid Data Studio connector helping businesses integrate platforms like Salesforce, Shopify, Asana, and many more. It effectively connects most apps and databases not directly supported by Data Studio. The platform provides both ELT and ETL integration processes to businesses. Now, let’s look at the platforms you can integrate with Looker Studio using Skyvia.
Salesforce
Principal goal: enhancing customer and company relationships with relevant data and insights
Salesforce is a customer relationship management platform companies use to improve their performance. Visualizing the detailed customer data from Salesforce using Data Studio will help you identify trends and patterns. However, there’s no direct integration available for connecting the two platforms.
The connector will effectively send all your data to your warehouse, which then connects to Data Studio. Next, you can use the proper visualization techniques to generate valuable insights driving core business decisions.
WooCommerce
Principal goal: analyze your eCommerce efforts to improve conversions.
WooCommerce is one of the most used WordPress plugins for eCommerce. WooCommerce Data Studio Integration help transfer the generated eCommerce-related data to your chosen data warehouse. It will ensure adequate analysis of all store-related information, payments, products, revenue status, abandoned cart details, etc.
Shopify
Principal goal: enhances analysis of sales data and customer behavior to improve marketing strategies.
Connecting your Shopify account with Data studio remains crucial as in-depth plays an essential role in the growth of eCommerce businesses. It provides information on your sales and customer behavior to help optimize your marketing strategies. The connector successfully loads all the Shopify data to a cloud data warehouse. You can then connect it with data Data studio for visualizing the accumulated data.
Asana
Principal goal: helping companies devise better strategies for effective collaboration and execution.
Asana is a project management tool helping businesses successfully collaborate on different projects. It organizes and keeps track of all the ongoing, past, and upcoming projects. Asana Data Studio integration allows efficient analysis of the results generated from projects. The connector works at syncing all the accumulated data into a warehouse within minutes. All the data is then transferred to Looker Studio (GDS) for efficient reporting.
Twitter ads
Principal goal: enhancing ad campaigns to generate traffic, leads, and conversions through Twitter.
Twitter ads help businesses increase traffic and followers and generate leads for their business. But monitoring KPIs remain crucial to make the most of your advertising efforts. If used right, Twitter remains an efficient platform for growing your business. Connecting Twitter Ads with Looker Studio help generate efficient reports which assist your further advertising decisions.
Power My Analytics
Power My Analytics helps businesses integrate and analyze data from widely used marketing and advertising platforms. You get access to most data connectors required for successful analysis and reporting. The platform also provides custom connectors if you don’t find the one you need. Let’s now look at some popular Looker Studio connections.
LinkedIn Ads
Principal goal: enhanced results from displaying ads to professional audiences
Price: $9.95/month
Linkedin is one of the fastest-growing platforms that help professionals connect. You can connect Linkedin Ads with Google Data Studio to analyze the results of your ad investment. It remains suitable as the current LinkedIn dashboard only provides limited metrics and visualization. Creating better ad campaigns need refined data-related results, which come with data studio integration. You can easily integrate LinkedIn ads with Data Studio and analyze your results.
PayPal
Principal goal: analyzing secure international transactions
Paypal is one the most widely used payment processing platform, especially for international transactions. Businesses receiving payments from multiple countries must use a Paypal connector. You can easily connect PayPal with Data Studio and create a customized dashboard.
Hubspot
Principal goal: keeping up with marketing, sales, and customer support data to improve strategies.
Hubspot is a customer relationship management platform helping companies improve their marketing, sales, and customer service strategies. The platform suggests datawarehouse.io for integrating it with Data Studio. It ensures the creation of detailed reports using detailed insights to take strategic actions. Therefore, the generated reports and dashboards successfully simplify complex data.
Amazon Seller Central
Principal goal: managing sales and improving strategies based on generated customer data.
Amazon Seller Central is a tool helping sellers effectively sell products to customers. It gives the option of completing sales either by Amazon or by Merchant. Integrating it with Data Studio ensures you get all relevant metrics in one centralized platform. Therefore, you can modify your current strategies to improve eCommerce sales.
Snapchat Ads
Principal goal: monitoring ad performance to improve target groups and ads.
Snapchat ads are widely used by businesses to target varied customer segments using different ad formats. Integrating Snapchat ads with Looker Studio displays all ad campaign data in one place. You can analyze the leads, revenue generated, and other core metrics required for improving ad campaigns.
Improvado
Improvado reporting platform provides paid Looker Studio connectors for effectively transferring and analyzing collected data. You can connect the data source within a few clicks and visualize it in your selected data visualization platform. Let’s now look at some popular Data Studio integrations you can conduct using this third-party connector.
Klaviyo
Principal goal: improving results from email and SMS marketing efforts.
Klaviyo is an SMS and email marketing automation platform helping eCommerce businesses improve their marketing strategy. Using a third-party connector like Improvado, you can integrate it with the data studio and effectively analyze all relevant metrics in a systematic dashboard.
Stripe
Stripe is one the most reliable payment processing platforms that help conduct and manage secure transactions. Connecting Stripe with Looker Studio especially remains convenient for SaaS platforms providing a subscription-based model. You can quickly analyze all the generated revenue and transaction data post-connection.
Mailchimp
Principal goal: generating reports on email marketing efforts to run better campaigns.
Mailchimp is an email marketing automation platform helping businesses improve conversions and generate enhanced revenue. A Mailchimp connector will ensure businesses can visualize all relevant metrics like open rate, click-through rate, etc. Using a third-party connector; you can effectively monitor and modify your email marketing strategies.
Moz
Principal goal: increasing search engine visibility and making enhanced marketing decisions
Moz is an SEO tool that handles website auditing, backlink analysis, rank tracking, and keyword analysis to improve SERP ranking. Platforms like Improvado assists in the successful integration of Moz with Google Data Studio. It ensures effective extraction, transformation, and loading of data at an affordable price. Users build quicker data pipelines post connection due to quick data loading from Moz to their warehouse.
Google My Business
Principal goal: improving search engine visibility by monitoring and identifying flaws in current strategies.
Businesses often create an account on Google My Business to improve their search engine visibility. The platform provides a plethora of advanced features to rank higher on SERPs. Connecting Google My Business with Looker Studio helps effectively visualize all the accumulated marketing metrics.
Instagram for Business
Principal goal: analyzing KPIs to improve Instagram marketing and advertising.
Instagram is increasingly becoming popular for businesses worldwide. But collecting, accessing, analyzing, and generating detailed reports gets hectic. It involves monitoring many different metrics showcasing engagement. Improvado provides code-free connection in just a few clicks. You can easily sync your data from various sources and generate detailed reports.
Ahrefs data studio connector
Principal goal: monitoring the SEO health of a website
Price: starting at $380/month
SEO specialists often prefer Ahrefs for its smooth interface and in-depth website link profile analysis. Broken links often affect ranking and prevent websites from reaching their full potential. All the data collected by the platform requires effective visualization for smooth access. Connect GDS with Ahrefs to help you better analyze core metrics like keyword search volume, CPC, etc. You can either rely on a third-party connector or access the Ahrefs data studio connector with higher plans.
SEMRush connector
Principal goal: visualizing enormous SEO-related data in detailed dashboards
Price: $119.95/month
SEMRush collects enormous amounts of data and statistics to analyze a website’s performance on search engines. Connecting GDS with SEMRush ensures systematic visualization and presentation of key performance metrics. The platform provides its Looker Studio connector to help businesses create customized reports.
SEMrush remains suitable for agencies to showcase the generated results to their clients. Therefore, ensure your clients can handle enormous unarranged data on a screen.
Wrapping up
Google Data Studio connectors remain efficient whether you are a data analyst, marketer, or small business owner looking for expansion. Go through the available free and paid data connectors to choose the ones suiting your requirements. It’s not enough to simply invest in SEO, advertising, and marketing. Helping your teams analyze results better and collaborate to develop enhanced strategies is also essential.
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