Marketing Analytics Glossary

What is an Account? An ‘account’ refers to a customer or client of a business. It also refers to a...

What is account-based selling? Account-based selling, also known as account-based marketing (ABM), is a strategic approach in which an organization...

What Is an Attribution Report? Attribution reports are a collection of reports that offer important insights related to conversion rates...

What is Business-to-business (B2B)? Business-to-business (B2B) is a form of business conducted between companies. For example, a software company selling...

What Is Campaign Taxonomy? Campaign taxonomy is the process of categorizing, organizing, and identifying the various elements of a marketing...

What Is Channel Grouping? Channel grouping is an essential feature of Google Analytics that allows marketers to organize and analyze...