Are you searching for Adverity alternatives to derive more insightful reports with less technical knowledge? 

You have arrived at the right place covering the best possible Adverity alternatives. 

Instead of a generic review, we take you through other options based on pricing, business size, and specific requirements. After reading this article, you will invest your money in the most benefit-driven platform. But let’s start by understanding the reason behind looking for Adverity alternatives in 2023. 

What is Adverity?

Adverity is a marketing intelligence platform designed to improve performance through data-focused decisions. It aims to reduce the complexity associated with determining total ROI spent. Data analysis becomes easier with standardized spreadsheet integration and accurate data quality monitoring. The platform gives you the option of hosting on the cloud or on-premise. 

How does Adverity work?

Adverity collects data from various platforms, including social media channels, website analytical tools, and other website sources. It then presents all collected data in one dashboard using a cloud-based platform. 

Adverity’s model involves three primary steps— data collection, preparation, and management. You can successfully extract, visualize, and draw conclusions for your business or clients. 

Why should you look for an alternative?

Here are some major reasons behind looking for an Adverity alternative in 2023: 

• Requires technical knowledge

Adverity requires a great deal of technical expertise to get started. Teams often need professional support to troubleshoot error codes. 

• Limited connectors

It consists of a smaller number of metrics and dimensions when compared to other options. 

• Increased investment in time and resources. 

Using the advanced features of Adverity, like transformation scripts, requires product and python knowledge. To make the most of your investment, your team must invest time and resources in learning. 

• Limited documentation

The platform needs more detailed documentation, keeping in mind the complexities beginners face. 

• Limited professional support

Limited professional support often leads to hindrances in smooth working. The platform only provides a one-month onboarding training. 

• No forum for collaboration 

Complex platforms like Adverity often require forums where users can connect and solve queries together. The team has yet to develop no such platforms to make problem-solving easier. 

Adverity Alternatives of 2023 You Must Try

Let’s now review the top 11 Adverity alternatives to help you make reliable data-driven decisions. 

Growth Nirvana 

Growth Nirvana is a marketing analytics platform with 150+ integrations helping businesses extract data with limited technical skills. Companies with big teams requiring frequent collaboration for devising strategies benefit highly by investing in Growth Nirvana. It remains an effective option for organizations as the onboarding process typically takes a day to complete. 

The platform also provides instant reports with no limit on members. It simplifies the entire report creation process with its fully customized reporting feature. Furthermore, companies of all sizes are satisfied with its highly-intuitive interface. 

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Pros of using Growth Nirvana

• Easy analysis of all campaigns 

Growth Nirvana systematically analyzes campaigns, including social media, PPC, and email campaigns. Companies can quickly identify revenue and cost to make suitable changes for accelerated growth. Some popular integrations include GA-4, Universal Analytics, Hubspot Marketing/Sales/Customer Support, and Facebook ads. 

• Practical assistance for building custom connectors 

Growth Nirvana is equipped with professionals ready to help you build and access custom connectors. Enjoy an automated process after initial syncing. Furthermore, the platform help businesses save on the high cost of hiring tech assistance. 

• Full funnel reporting keeps you updated at all times 

Growth Nirvana reports everything from impressions in the marketing channel to the conversions events in your CRM. Full funnel reporting ensures you don’t miss out on decision-making areas. 

• Suitable for companies with big teams 

Big teams requiring regular collaboration on projects and strategic decision benefit from the platform. No restriction on adding members somehow stems from the need for collaboration for big teams in analyzing data. 

• Fully customized reporting saves time 

Are you tired of spending hours building insight-driven reports? Growth Nirvana saves you time and effort with its fully customized reporting. Simply provide a slide deck and our experts will build detailed reports assisting your core decision-making process. 

• Creates customized white-labeled dashboards 

The platform frees you from the burden of scrolling through raw data to generate manual reports. It creates fully-customizable white-labeled dashboards along with providing 100+ auto-generated templates. The templates help companies get a headstart without spending time starting from scratch. 

• No engineering or IT development is required 

The experts cover all your tech-related needs and simplify the entire process. Your organization remains free from investing in IT development. 

Cons of using Growth Nirvana 

• No free plan 

Growth Nirvana doesn’t offer any free plans to customers. 

Improvado 

Pricing: custom-pricing model 

Suitability: enterprise-grade companies, mid-market brands, and marketing agencies.

Improvado focuses on helping marketers analyze revenues, sales, and marketing data centrally to enhance analytic-driven results. The data platform extracts data (300+ sources) from every marketing tool used by the organization for collective analysis. With its marketing standard data model, it unifies marketing metrics from various platforms without complexities. 

Furthermore, professional assistance assures resolving every complex analytic challenge. 

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Pros of using Improvado 

• Flexible setup 

A flexible setup allows marketing teams of every size to collaborate and analyze effectively. 

• Solid data visualization 

A vast library of pre-built customizable dashboards assists in easy data visualization. Teams identified the dashboards to be highly customizable and easy to use. Furthermore, the platform has different dashboards, including performance marketing, PPC, SEO, etc. 

• Requires minimal technical knowledge 

All extracted data is easily transformed into insights without extreme technical expertise. 

• Follows a custom-pricing model 

Improvado chose a custom-pricing model to ensure prices are based on specific user requirements. 

• Provides exceptional customer support 

Improvado provides various ways of connecting with its customer support executives. Whether you prefer email, call, or live chat, the platform replies in minimal time. Therefore, all your technical queries are timely resolved. 

• Safety and Security 

Improvado’s connection with Safe Harbor frameworks saves companies from security-related issues. 

Cons of using Improvado 

• Slow response time 

Many users complained about slow responses from time-to-time. 

• Not suitable for small companies 

The platform is filled with advanced features developed for handling massive data. Mid-sized and enterprise businesses will benefit more from investing in the platform. 

Stitch

Pricing: $100/month (for standard plans) and custom pricing for enterprise plans. 

Stitch is a cloud-based platform with abundant customization options and various data sources covering the needs of businesses of all sizes. The advanced features remain helpful for enterprise-based businesses. Moreover, product and embedded analytics help developers tackle technical aspects with ease. 

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Pros of using stitch 

• Ease of use 

Easy setup and maintenance make the platform suitable for beginners. The platform also follows a flexible approach providing users with monthly and annual plans. 

• Straightforward data replication 

The platform quickly duplicates data generated with external sources. With its many available integrations, users can quickly implement them with trim integrations. 

Cons of using Stitch 

• It doesn’t work with MongoDB

Despite abundant integrations, many customers complained about Stitch needing to connect with MongoDB. It led to them filling fields manually, which became a hectic task. They further stopped using the platform due to its old-looking interface. 

• Lack of transparency 

Users also complained about the need for more transparency with integration configurations, which somehow caused difficulty analyzing any issue or error. 

Funnel 

Pricing: the basic plan costs $399/month (comparatively a cheaper alternative)

Funnel help provides the data context marketers need to conclude a large amount of collected data. The collected data is just numbers spread on a screen without a proper context. Identifying the areas that drive value and assist decision-making becomes more accessible. 

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Pros of using Funnel 

• Store and analyze historical data 

Historical data plays a crucial role in identifying patterns affecting future decisions. With Funnel, you can collect data from one or two years back and store it for future reference. 

• 500+ data connectors 

With 500+ data connectors, marketers can easily extract crucial data affecting marketing and sales strategies. You can extract data and send it wherever you want using Funnel. 

• Adequate visualization of ad spend 

Funnel is designed in a way that helps users understand their marketing and ad spending. With its vast, varied data transformation tools, users become more proactive toward analyzing cost. The right insights combined with appropriate visuals help make steady decisions. 

• Provides advanced features like conversion tracking 

Conversion tracking help companies monitor conversions to check the progress of their set targets. It keeps track of all core information like past purchases, items added to the cart, cart abandonment rate, etc. 

Cons of using Funnel

• Provides basic data transformation

The essential data transformation features make Funnel a time-consuming alternative. Team collaboration becomes hectic with no proper representation of impressions and views. 

• Lack of custom connectors 

Custom connectors become essential for satisfying individual needs. The platform you choose must develop connectors based on your needs. 

Fivetran 

Pricing: Pay according to the rows used (estimated anywhere between $60-$240/month) 

Fivetran is a reliable platform for building custom pipelines. Marketers can extract and centralize data from sources. After a successful collection, its data transformation features help automate workflow. The platform keeps the teams updated with an easy-to-understand interface and alerting features. 

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Pros of using Fivetran 

• Quick and easy set-up 

Fivetran’s 5-minute set-up makes it easy to use for beginners with limited knowledge. The platform also provides streamlined data extraction for straightforward access to decision-driven analytics. 

• Automatic updates 

Users hardly get stuck with manual data entry tasks due to Fivetran’s automatic updates. It also makes the presented data highly reliable and reduces warehouse workloads. 

• ELT over ETL provides a greater degree of flexibility 

Fivetran runs by Extracting, Loading, and Transforming instead of performing the transformation process before loading. It ensures the stored data doesn’t get affected during the transformation process. Therefore, marketers can carry out the analysis process thoroughly and effectively. 

• Many different integrations 

Fivetran’s range of integrations, specifically DBT integration and scheduling, helped many engineering teams smoothen their processes. 

Cons of using Fivetran 

• No option for dual scheduling

Users cannot dual schedule on a connector ingest, making it challenging to keep up. 

• It takes time to access new sources. 

The platform lacks many essential connectors or destinations. But it provides users with the option of demanding missing application sources. However, the turnaround time of new sources is relatively high and leads to a disturbance in regular functioning. 

• Heavy pricing for new connectors 

The platform timely introduces new connectors, but the pricing remains at an all-time high. 

• No data visualization 

Identifying the connection between the accumulated data sets becomes difficult with limited or no data visualization. You can only move data across platforms but cannot visualize it to make decisions. 

• Confusing documentation on connecting sources and destinations 

Users rely heavily on the steps provided in the detailed documentation to connect successfully. But the information provided by the platform often needs to be easier to follow. Users needed help in basic tasks like pulling data from Salesforce. 

• Terrible User Interface 

Fivetran provides an awful experience when it comes to user interface. The clunky and non-responsive design often leaves customers confused. 

Segment 

Pricing: $120/month (the free plan for developers only provides 2 data sources) 

Segment is one of the most loved Customer Data Platforms aimed at prioritizing customer needs during every decision. Users can easily extract, store, and analyze data in their preferred destinations to create solid experiences—many renowned companies trust Segment for making real-time decisions required for the company’s accelerated growth. Furthermore, setting up and integrating the platform with websites, apps, chatbots, etc., remains highly convenient. 

Pros of using Segment 

• A better understanding of user behaviour 

Tracking all user activities, from logging in to the moment they leave the panel, helps understand user behavior. Targeting the point where they left the website helps understand the reason. Marketers can then effectively form strategies to reduce the bounce rate. 

• Access to all native integrations 

Segment provides access to all commonly used integrations for extracting data. Users hardly face difficulty accessing the required integration or platform for creating reports. Furthermore, many users are satisfied with the excellent reporting feature provided by the platform. 

• Suitable for users with minimum technical knowledge

Segment’s customer service continually checks with users to handle complicated issues. Firstly, they conduct a call to ensure successful implementation. Secondly, any technical difficulty is discussed to provide a step-by-step solution for beginners. 

Cons of using Segment 

• High pricing 

The monthly cost of accessing Segment remains high, especially for big projects. The pricing is based on the number of users tracked within 30 days, and small startups need help to afford the tool. 

• Lacks reporting feature 

The platform might excel at moving data from different sources but does not provide reporting feature. You might manage data well, but you can’t make the most of it. 

• Inconsistent debugging

Debugging needs to be more consistent and works better with increased traffic. Teams often need help with identifying errors during operations. 

• Exhausting navigation 

The setup process remains manageable, but users often complain about tedious navigation between sources and destinations. Switching multiple times between the two becomes hectic and inconvenient. 

Integrate/io/Xplenty 

Pricing: custom pricing 

Suitability: eCommerce businesses 

Xplenty is an ETL platform designed for eCommerce businesses to gain complete access to valuable insights regarding inventory, fulfillment, etc. Many eCommerce businesses drastically increased the ROI on ad spend through targeted campaigns. The platform aims at providing every relevant insight required for scaling eCommerce businesses. 

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Pros of using Xplenty 

• Assists in simplifying ETL operations 

Xplenty offers advanced features like custom search modifiers, ETL clusters, etc., simplifying the overall process.  

• Solves marketing attribution issues 

Marketers can easily depict data-filled information regarding sales and other processes to the customers. Instead of blindly winning trust through words, they present data to back up the information. 

• Presents actionable information 

Marketers deal with a ton of silos at every point. Xplenty help connect data across silos and organize it into tables to make it actionable. Furthermore, it helps eliminate the manual excel labor teams do regularly. 

Cons of using Xplenty

• Limited payment plans 

Users often need more distributed payment plans in their billing cycle. Some users were irrelevantly charged when they needed to integrate customer data sources properly. 

• Slow syncing 

Running multiple jobs simultaneously on different clusters often slows down the sync process. Therefore, users are stuck with spending increased time on completing jobs. 

• Bad UI design 

The platform’s user interface doesn’t stand up to the mark. Many users get dissatisfied with the poor experience and end up leaving the platform. 

TapClicks 

Pricing: starting from $79 per month 

TapClicks is an analytics platform focused on helping agencies, media companies, and enterprises extract and examine data to draw valuable insights. The generated insights are presented on a dashboard, providing complete analysis and reporting features. Campaign transparency often helps users develop scalable strategies for accelerated growth. Furthermore, custom client views help provide information on critical metrics supporting development. 

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Pros of using TapClicks 

• Smooth marketing workflow management 

The efforts to create an effective marketing workflow management ensure all relevant campaign areas are covered. 

• Caters to agencies of all sizes 

With 250+ integrations and access to live, in-depth reports for all paid campaigns, it caters to the requirements of all types of agencies. 

• Present relevant insights to your clients 

The platform allows the creation of a separate dashboard targeting separate insights for your clients. Instead of presenting every generated insight, please provide them with valuable information. 

Cons of using TapClicks 

• Limited data updates 

Data updates occur only once daily, and users require a manual refresh for further updates. 

• The reduced degree of accuracy 

Unnoticed reporting errors often require a manual check. The platform isn’t entirely reliable when it comes to accuracy. 

• Limited connectors 

It provides limited connectors when compared to other alternatives. 

• Difficulty in navigation 

New users often complain about the difficulty in navigation and understanding the platform’s functionality. It requires ridiculously long hours to get acquainted with it. 

• Difficulty in connecting quickly with third-party platforms

Users often deal with an increased load time while connecting with third-party platforms. 

Panoply 

Pricing: plans ranging between $639-$2729 per month 

Panoply is a managed ELT plus cloud data warehouse platform that helps connect various data sources without coding complications. Companies have many scattered data in databases, files, and different tools, and all this raw data is arranged into tables ready to derive insights and draw strategies. Furthermore, the platform surpasses other similar platforms in terms of implementation. 

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Pros of using Panoply

• Wide variety of integrations 

Panoply can connect over 100 data sources and additional 200 sources with its ETL partner network. It easily handles all aspects of data extraction and management. 

• Requires limited technical skills.

Panoply’s code-free and a a user-friendly interface allow beginners to access the platform without facing difficulties. It also reduces a company’s reliability on data scientists for gaining access to useful insights. 

• Automated data ingestion 

Users enjoy the benefit of automated data analysis based on a pre-set schedule. It reduces the burden of core maintenance tasks to keep data updated. 

• Caters to the needs of varied industries. 

Panoply caters to the requirements of varied industries, including eCommerce, media, healthcare, software, and retail. 

Cons of using Panoply 

• Poor customer service 

Panolpy doesn’t stand by its promise of at most one day response time. Users must wait for days before getting service with minimal helpful information to deal with their problems. Furthermore, no updates on the issue or follow-ups are provided from their side. 

• Dashboard could use improvements. 

Companies take major strategic decisions based on the information provided on the dashboard. Panoply provides a basic dashboard with limited data. An enhanced dashboard can be an excellent addition to the platform. 

• Lack of transparency 

The reporting process can use increased transparency for better customer engagement. 

• Changes in pricing during the contract 

Many customers complained about a change in pricing during the contract period. Auto-renewal made it difficult to ditch the contract and shift to another platform.

Alooma  

Pricing: custom pricing plans 

Alooma is a leading enterprise data pipeline platform helping integrate data from a variety of sources. Companies with a well-led team of data scientists and engineers benefit highly from choosing this Adverity alternative. Your team can collaborate on different projects and devise custom growth strategies. Furthermore, the collaboration tools provided by Alooma help communicate in real-time to avoid confusion. 

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Pros of using Alooma 

• Help extract data patterns 

Companies store and analyze historical data to identify data patterns impacting future strategies. Alooma uses AI to extract data patterns quickly and more efficiently. Furthermore, it also helps in predicting future data trends based on historical data analysis. 

• Wide variety of templates 

Users can customize a wide range of templates based on their specific needs. Instead of starting from scratch, templates make the process more manageable. 

• Tackles complex areas of data extraction and transformation

Alooma integrates numerous data sources into Amazon’s petabyte-scale data warehouse. It provides users with a real-time pipeline within a few minutes along with tackling complexities. Furthermore, it ensures the prevention of data loss and duplication. 

• Supports major data sources 

The platform supports numerous crucial data sources along with adding new ones every week. 

Cons of using Alooma 

• GCP-specific tool 

Alooma became a GCP-specific tool after Google purchased it. It denies integration with AWS and supports only GCP migration integrations. 

• Inconsistent feature offering 

Some features are available in API but not in the UI or dashboard. 

• Not suitable for growing needs 

Users often complain about Alooma failing to cater to their growing needs. It hardly succeeded in handling the pressure of increased data pipelines, resulting in a messy UI. 

Marketing Cloud Intelligence (Dataroma)

Pricing: $3000/month 

Marketing Cloud Intelligence (previously Dataroma) is a marketing analytics platform helping large-sized businesses in efficient data extraction, visualization, and reporting. Due to its heavily pricey model, the platform remains suitable for enterprise businesses or large agencies. The simplified dashboard cover all relevant metrics required for strategic decision-making. 

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Pros of Dataroma 

• Improved lead generation 

With 170+ connectors, Dataroma help extract and present relevant data from all preferred sources. After analyzing data and devising strategies, many companies observed a serious hike in lead generation. 

• Various customization options 

The platform focuses more on customization to ensure agencies can cater to different client needs. 

• Enhanced focus on spending 

The dashboard help users move forward with a money-oriented approach. Ad spending becomes strategic, thereby helping businesses allocate their budget in the right areas. 

• Improved focus on data security 

The platform ensures secure data management with real-time data synchronization. 

Cons of Dataroma

• Users require SQL knowledge 

Dataroma is an efficient platform for extracting and visualizing data to draw important conclusions. However, users require SQL knowledge to make the most of its enhanced features. 

• More focused on selling their product 

Dataroma is equipped with exceptional marketing and selling strategies. However, sometimes they are more inclined towards selling the product and give little emphasis to product enhancement and customer service. 

• Requires expert assistance 

The technicalities involved in dealing with errors often require frequent tech assistance.  

Conclusion 

Finally, you have a list of data extraction, visualization, and reporting platforms covering all business sizes. Analyze your business size, plans of expansion, and a number of campaigns you run simultaneously. While Adverity lacks core areas like collaboration, Growth Nirvana helps big teams communicate efficiently to devise strategies. Furthermore, we cater to the different needs of small and mid-sized businesses to ensure they thrive in the long run.