Reporting is key to measuring the effectiveness of your marketing campaigns. It lets you track significant metrics like website traffic, conversions, and revenue to make data-driven decisions about allocating resources and optimizing efforts.
That’s why finding the right reporting and analytics tool is important.
One such tool is TapClicks. It is a reputed marketing data integration and automation tool.However, some challenges associated with TapClicks are – too many glitches, difficulty operating, and even privacy issues.
All these have led many marketing agencies and SaaS companies to look for an alternative to TapClicks.
In this article, we will look into the services and facilities offered by some of the TapClicks competitors and help you find a better TapClicks alternatives that you can use seamlessly for your business.
What Is TapClicks?
TapClicks is a marketing analytics and reporting platform that allows you to track, measure, and analyze your online marketing performance across various channels, platforms, and accounts.
With TapClicks, you can collect data from different sources, such as social media, search engines, email marketing, and web analytics, in one centralized platform.
The platform can cater to your needs regardless of your business size or industry. It can improve marketing performance, optimize campaigns, and increase ROI.
Some of the notable features of TapClicks include the following:
- Dashboards: With TapClicks, you can create custom dashboards to view and analyze data from various sources in one centralized location.
- Reporting: The platform offers various pre-built and customizable reports that you can schedule and export to various formats.
- Data Visualisation: TapClicks provides various visualization options, such as charts, graphs, and maps, to help you better understand your data.
- Campaign Management: The platform allows you to manage and optimize your campaigns across different channels and platforms.
- Automated Reporting: You can schedule reports to be generated and emailed automatically daily, weekly, or monthly.
Here we have compiled a list of 7 TapClicks alternatives.
Growth Nirvana – A no-code marketing analytics platform that lets you source data via 300+ connectors and build insightful automated reports.
Tableau – An analytics platform that helps you visualize data and derive insights to craft better business strategies.
Domo – A cloud business intelligence platform that helps you visualize real-time data centrally.
Adverity – A data integration and visualization platform that helps you gain insights and make data-driven business decisions.
Funnel.io – A low-code analytics platform for SMEs to ensure accurate and faster reporting.
Supermetrics – A data integration and analytics platform that enables gathering data from 100+ sources and helps create detailed reports.
Improvado – An enterprise-grade marketing analytics platform to automate marketing analytics and reporting workflows.
Cons of Using TapClicks
There is no doubt that TapClicks is a powerful reporting platform offering a wide range of features and capabilities. However, it also has certain limitations you should know before deciding.
Some of the cons of TapClicks include the following:
- Steep Learning Curve
- Glitches
- Limited Technical Support
- Confidentiality Issues
For these reasons, you should explore the TapClicks alternatives that offer more features with better technical support and find a tool best fit for your needs.
Best 7 Alternatives to TapClicks
#1. Growth Nirvana
Growth Nirvana is a marketing analytics platform that helps SaaS and eCommerce businesses and marketing agencies collect data via 300+ connectors and create custom reports to gain insights without coding skills.
Get our advanced analytics features starting from $200 per month. But before that try out the tool with a 30-day free trial.
Integrations:
Offering 300+ integrations through which you can extract data quickly and efficiently, Growth Nirvana helps you analyze all your various PPC, email, and social media campaigns effortlessly. The platform lets you quickly identify all marketing costs and revenues and make informed decisions.
Features:
- 300+ data connectors, including Google Search Console, HubSpot Marketing/Sales/Customer Support, Facebook Ads, Google Analytics 4, Google Ads, etc.
- Develop custom connectors in no time. Your team can get custom connectors for upcoming projects in just five business days via fully automated processes.
- Growth Nirvana’s automated, full-funnel reporting helps companies present clean, organized, custom dashboards for multi-channel campaigns.
- We promote customer success not support. Our team stands by your side throughout your journey with us ensuring enhanced support. Available on a private Slack channel, we help users with analytics support any time they need.
- Build white-labeled reports for your campaigns, host them in your domain to create a consistent brand experience.
Pros
- With over 300+ data connectors, Growth Nirvana helps businesses connect with data sources, such as Google Analytics, data warehouses, applications, online ad platforms, etc., for better business intelligence.
- Businesses can create customized, in-depth reports without relying on busy analytics and engineering teams, as Growth Nirvana helps create intuitive reporting dashboards with no code.
- Growth Nirvana understands the need to collaborate with larger teams. Hence, you can add new team members without limits or having to pay for extra seats.
- A highly responsive customer service team is another advantage of Growth Nirvana that sets it apart from similar platforms. Businesses can connect with the customer success manager over phone calls, emails, chat, Zoom, or private channels in Slack for same-day replies.
Cons
- Growth Nirvana is a feature-rich solution that can overwhelm new users. However, with time, they can be familiar with the UI and make the most of it.
TapClicks vs. Growth Nirvana – A Quick Comparison
Growth Nirvana and TapClicks are both marketing data integration and automation companies that offer a range of features to help businesses manage and analyze their marketing data, but Growth Nirvana provides more customizable options and team member access.
| Factors | TapClicks | Growth Nirvana |
| Customer Support | TapClicks does not have a prompt customer support team | Growth Nirvana offers personalized customer support through a dedicated team, which is available on Slack as needed. |
| Customization | TapClicks provides full-funnel reporting. It allows users to view data and insights from impressions. | The full-funnel reporting feature of Growth Nirvana is remarkable as it enables you to monitor and document your performance throughout the entire sales funnel. |
| User Interface | The layout is not intuitive. The platform design is not easygoing. | They have a user-friendly platform with easy-to-find options, and the layout isn’t clustered |
| Creating Reports | TapClicks is suitable for people with sound technical knowledge, which makes it challenging for all businesses to use TapClicks to create reports. | Growth Nirvana helps businesses create reports with the help of its internal support team and qualified technical professionals. |
| Data Privacy | TapClicks lacks security features that ensure the safety of confidential data | Growth Nirvana has an efficient team that prioritizes data privacy and safety. |
How to Migrate Data from TapClicks to Growth Nirvana
If you want to migrate data from TapClicks to Growth Nirvana, we can help you complete the process effortlessly. Share your current dashboard with us and outline the areas you wish to improve. We can create a fully customized solution that caters to your specific needs. Our team is committed to completing this migration process on time and within a day.
You can also connect our service with a wide range of platforms, such as Google Ads, LinkedIn Ads, and HubSpot, with the help of our team. Let Growth Nirvana help you streamline your data analysis and make informed decisions that help your business ensure sustainable growth.
Contact Growth Nirvana and schedule a demo to learn more.
#2. Tableau
Tableau helps you visualize data and provides you with advanced intelligent business statistics that enable your business to see and understand your data.
Features:
- The platform lets you connect to and analyze data from various sources, including databases, spreadsheets, and cloud services.
- Tableau’s drag-and-drop interface allows your team to create interactive visualization, reports, etc., quickly.
- It has a range of advanced analytics tools, such as forecasting, statistical modeling, and data blending, that will help you to uncover insights and patterns in your data.
- Tableau also can handle large amounts of data and quickly and easily create visualizations, even if you have limited data analysis experience.
Pros:
- Tableau is a low-cost option compared to similar big data counterparts such as Qlik and Business Objects.
- The software is mobile-friendly and has apps that work as well for iOS and Android as they work on desktops or in their online version.
Cons:
- Users frequently experience sluggish response speeds when carrying out multiple tasks simultaneously.
- The current visual representation of data is outdated and requires improvement.
#3. Domo
Domo is a cloud-based business intelligence and data visualization platform that gives businesses a centralized, real-time view of their data.
Features:
- You can write your custom python and R data transformation scripts.
- Domo’s platform can create interactive dashboards, reports, and visualizations to help enterprises to gain insights.
- It has a suite of data governance, security, and collaboration tools.
- Domo can cater to businesses of all sizes and is used in various industries, including finance, healthcare, and retail.
Pros:
- The platform is designed to be easy to use, making it accessible to a wider range of users.
- With the updated resource center, you can quickly find answers to your queries, and Domo helps you move away from cumbersome excel sheets, enabling the creation of more efficient reports.
Cons:
- It lacks ease of use when sharing dashboards with team members, which can hinder collaboration and communication within your teams.
- You may also face challenges connecting with individual marketing connectors, making it difficult to integrate your marketing data and analytics seamlessly.
#4. Adverity
Adverity enables your business to gain insights and make data-driven decisions by centralizing and automating your data management and analysis processes.
Features:
- It helps you save time and enhances your current and future campaigns by providing excellent data management.
- It offers standardized spreadsheet integration and allows you to host on the cloud or on-premise.
- Adverity reduces the complex process of determining the total ROI spent.
- It provides insights into your marketing performance across multiple channels, including display advertising, search advertising, social media, and email marketing.
Pros:
- The ETL system is rapidly evolving, which means that you can benefit from the latest advancements and improvements in technology.
- Adverity is a helpful tool that can save you a lot of time once it is set up and working correctly, reducing the time and effort required for data management and analysis.
Cons:
- Some error messages are not explanatory, which may make it difficult for you to troubleshoot issues, especially if you or your team lacks experience with the product and technical knowledge.
- It is also missing the option to transfer charts from one report to another, making it difficult to move and share data analysis results efficiently.
#5. Funnel.io
If you are a business or marketer looking for a top marketing data hub to control your business performance and replace TapClicks, Funnel.io is your best choice. It helps you ensure accurate and faster reporting, optimize your spending, and gain omnichannel reviews.
Features:
- Funnel.io bring a wide range of data connectors that businesses and marketers can use to collect data from over 500 sales and marketing platforms without depending on data or BI teams.
- Funnel.io helps bring your data from any destination, such as reporting tools, data warehouse, cloud storage, etc., with a few clicks.
- Businesses can store their data securely on Funnel.io and you can access the same anytime you want. It uses advanced data protection systems for better data security.
- Funnel.io helps you automate organizing your data from multiple sources, as the platform uses pre-written logic and rules.
Pros:
- Funnel.io helps businesses collect third-party marketing data and integrate it into internal systems, making data management more streamlined and efficient.
- By leaving the data collection task to Funnel.io, you can have more time to analyze and utilize the insights you gather. This helps maximize the value of the data and improve decision-making.
Cons:
- Funnel.io lacks standard connections for SQL databases such as MySQL, PostgreSQL, and MS SQL, which restricts its capabilities and limits it to handling only marketing data.
#6. Supermetrics
The platform allows you to connect to a wide range of data sources, including marketing platforms such as Google Analytics, Facebook Ads, and AdWords, as well as social media platforms, CRM systems, etc.
Features:
- Supermetrics can integrate with tools like MailChimp, Slack, PayPal, Shopify, and more .
- With Supermetrics, businesses can turn data into visual stories that are easy to understand and scrutinize, expediting decision-making.
- Supermatics allows businesses to automatically combine their data to understand how their commercial funnel is performing for better marketing management and campaign performance.
Pros:
- Supermetrics provides various metrics that help businesses organize the data collected according to specific priorities.
- With the help of Query Manager offered by Supermetrics, businesses can build queries that enable Supermetrics API to pull data from diverse sources and output JSON or CSV-formatted data to several data destinations.
Cons:
- The absence of a user interface makes it harder for marketers to use it to its full potential.
- When connected to multiple ad accounts, the Data Studio connector significantly slows down, which can affect all other related activities.
#7. Improvado
As an ETL platform, Improvado is one of the top alternatives to TapClicks. If you are looking for a tool that allows businesses to extract data from diverse sources, transform the collected data, and load the same into a single platform, Improvado can be the best tool for you.
Features:
- Improvado helps businesses with data extraction and loading from 300+ data sources to create a single data source on-premise or in the cloud for comprehensive analysis and insight generation.
- Using Improvado’s data transformation tool, businesses can build pipelines without writing a single line of code to execute complex and simple data transformations.
- Improvado allows businesses to use the Marketing Common Data Model to standardize all their marketing data regardless of source to make it easily accessible across your business.
Pros:
- With the help of Improvado’s attribution modeling, businesses can easily ensure revenue growth by attributing your lead’s touch points to revenue for lower CPI or CPA.
- Marketers can use Improvado to accelerate their CPA, CPI, or CLP report generation, which gives them more time to run experiments with advertisements and discover the best-performing campaigns.
Cons:
- The platform has a steep learning curve that makes it hard for marketers and businesses to use the tool quickly after subscribing to it. The nuance and details can be overwhelming for beginners.
- It is impossible to create a template in Improvado from an existing report, and marketers need to create it from scratch.
