An ideal marketing reporting tool tracks key metrics like website traffic, impressions, conversions, bounce rates, clicks, etc. All these metrics help marketers and agency owners to track the performance of their organic and paid marketing campaigns. Clear visibility into these metrics helps them make data-driven decisions for optimum resource allocation.
A powerful tool that simplifies reporting for marketing campaigns is – Improvado. It integrates with 300+ data sources, is a user-friendly platform, and has a strong customer support team. However, some limitations of Improvado include limited customization options, complicated granular features, and a steep learning curve.
If you are an Improvado user looking for a better alternative to this tool, your search should end here. This article will primarily focus on the 5 best Improvado alternatives to simplify marketing analytics.
What is Improvado?
Improvado is a comprehensive platform that automates the data collection and analysis process for marketing, sales, and revenue teams.
With its ability to integrate with over 300 commonly used platforms, customizable dashboards, and advanced data visualization options, Improvado helps businesses make informed decisions and optimize their marketing efforts to increase ROI. It also offers pre-built and customizable reports that can be easily exported and shared with other team members or clients.
Improvado’s Notable Features:
- High Data Granularity: Improvado provides high data granularity, allowing clients to pull many metrics and dimensions and view data on the campaign level, ad set level, keyword level, and even view ad creatives across every channel.
- Integration with 300+ Data Sources: Improvado integrates with over 300 commonly used platforms, including Facebook Ads, Google Analytics, TikTok Ads, MailChimp, Twitter, and YouTube.
- Advanced-Data Transformations: Improvado applies automated advanced data transformations, including deduplication, data cleansing, data mapping, and naming convention unification.
- Custom Metrics: Improvado allows users to map data across various platforms and create custom metrics.
- Integration with Popular Data Warehouses and BI Tools: Improvado integrates with famous data warehouses and BI, visualization, and analytics tools.
- No Need for Developers or Technical Expertise: Improvado does not require developers or technical expertise.
- Reduces Manual Reporting Time: Improvado reduces manual reporting time by up to 90%, freeing up more time for other tasks.
Cons of Using Improvado 
Improvado has excellent customer support, providing full assistance to its users. However, it has its flaws.
Some of the common flaws of Improvado include
- Limited Customization Options: Improvado often fails to create tailor-made dashboards for users and its customization features are only limited to a certain extent.
- Connection Loss and Difficulty in Finding the Issue: Improvado users have reported that the platform sometimes experiences a loss of connection, and finding the cause of the lost connection can be challenging. It frequently results in lost data and can be frustrating if you rely on the platform for accurate and up-to-date information.
- Incomplete Build Out: Compared to other products in the market, Improvado still needs to improve its interface and add more functionalities, making it less user-friendly now. As a result, it is not the most accessible tool, and you may need some time to get used to it.
- Complicated Granular Features: Some of the granular features of Improvado can be complex for you if you are a beginner, making it difficult to navigate.
- Need for Initial Back and Forth with Support: Getting dashboards set up and reports visualized may require a bit of back and forth with customer support. This initial process may be time-consuming.
Based on these cons, it is advisable to consider alternative platforms that offer more customization options, easier usability, and more reliable connections.
The Best 5 Alternatives to Improvado in 2023
#1. Growth Nirvana
Growth Nirvana is a marketing analytics platform that provides easy access to data and insights to marketers, agency owners, and eCommerce store owners.
The platform is designed to be highly intuitive, with an easy-to-use interface. Users can create custom-made dashboards to gain visibility over their entire marketing funnel without sound technical expertise.
The customer support team is available 24/7 on Slack to assist new users in building custom connectors and dashboards.
Features:
- 300+ integrations: Marketers can leverage these integrations to extract data from multi-channel campaigns (organic and paid) to get a 360-degree overview of the performance.
- Instant Reports and No Member Limits: The platform provides instant, real-time reports with no limit on the number of members, making it a suitable option for large teams requiring frequent collaboration.
- Customizable Reporting: Growth Nirvana saves marketing teams time and effort by offering tailored dashboards with specific metrics.
- White-Labeled Dashboards: The platform creates fully customizable, white-labeled dashboards and provides 100+ auto-generated templates, freeing up marketers’ time from the burden of scrolling through raw data to generate manual reports.
Pros:
- It provides full-funnel reporting, covering everything from impressions in the marketing channel to conversions in the CRM. This ensures you don’t miss out on any decision-making areas.
- Growth Nirvana is equipped with professionals ready to help you build and access custom connectors. The platform also allows you to save on hiring tech assistance.
Cons:
- With multiple features and functionalities, beginners might find this tool a bit overwhelming in the initial days.
#2. TapClicks
TapClicks is an automated marketing data platform that helps marketers and agencies collect and analyze vast amounts of data to run effective campaigns. It integrates with over 200 top platforms like Facebook ads, Google ads, and Amazon advertising.
The user-friendly platform offers an extensive library of personalized dashboards and benchmark messaging features to improve campaign revenue.
Features:
- TapClicks has a user-friendly interface designed to be straightforward and intuitive, making it easy for you to access the information.
- They offer diverse customization options to meet the specific needs of your marketing and advertising agencies. Everything from reporting to order management can be customized based on specific requirements.
- TapClicks provides timely alerts that inform you of any changes in your campaigns that demand immediate attention. These alerts help you stay on top of the campaigns and ensure that you can respond to any potential issues promptly and effectively.
- They also provide a range of data visualization features to help effectively analyze and understand your marketing data. These features include interactive timelines, geo-mapping, pie charts, widgets, and more.
Pros:
- Allows for separate dashboards for clients and internal analysis, providing only the most crucial information to clients.
- Provides access to live, in-depth reports for all paid campaigns to ensure client satisfaction.
Cons:
- The platform experiences occasional glitches and has a slow response time, resulting in sometimes inaccurate data.
#3. Domo
Domo is a cloud-based automation platform that provides real-time insights by collecting data from various sources. The fact that it offers over 1,000 data source connectors makes it unique.
Features:
- Domo offers a drag-and-drop ETL solution that eliminates the need for SQL skills to perform data transformation and extraction. This makes catching up on shared insights easier if you have basic data requirements.
- It has an integrated SQL editor that assists in efficient data transformation. This allows you to perform more advanced data transformations if you have some technical expertise.
- Domo also enables you to write custom R or Python data transformation scripts, which provides you with a higher level of customization and control over the data transformation process.
- Domo offers a wide range of data source connectors. You can even easily create and test connectors with the platform’s connector IDE if you have some prior technical expertise.
Pros:
- Enables businesses to view changes in data over time and make informed decisions for the company’s benefit.
- Improves safety performance by surfacing information to hold employees accountable.
Cons:
- It can be challenging to learn for those unfamiliar with SQL.
- It has limited sources concerning marketing and sales.
#4. Adverity
Adverity is a marketing intelligence platform that handles data analysis, quality control, and metadata management. It helps you make data-driven decisions that improve your company’s performance.
It simplifies data analysis with standardized spreadsheet integration and data quality monitoring and offers the option of cloud or on-premise hosting. Adverity aims to reduce the complexity of determining the ROI spent.
Features:
- Adverity collects data from various sources, including social media channels, website analytical tools, and other website sources, and presents it to you in one dashboard.
- Its model involves three primary steps – data collection, preparation, and management. This helps you to extract, visualize and draw conclusions for your business and clients.
- Adverity enables you to connect and work with your media, e-commerce, and marketing platforms without logging into each account. The platform offers fast integration of data sources.
- It also provides you with various analytical capabilities and reporting tools. The platform is scalable and flexible, giving you complete control over your data.
Pros:
- Adverity takes care of the job in the background, freeing your bandwidth.
- It is a constantly evolving ETL system that enables you to create efficient dashboards and reports for you and your colleagues.
Cons:
- Adverity displays error messages that are unclear and require experience with the product and technical knowledge to understand.
#5. Funnel.io
This marketing analytics platform allows marketers to map and group data and send it directly to data warehouses, dashboards, Google Data Studio, and Sheets. Funnel.io offers a simple, self-serve solution with a cost structure tied to ad spending that becomes more costly as a business’s ad spending increases.
Features:
- Funnel.io offers more than 400 integrations focusing on ad tech, making it easy to collect and analyze data from various advertising and marketing platforms.
- The platform provides much flexibility in visualization widgets, allowing you to create custom dashboards and reports that meet your specific requirements.
- Funnel.io enables you to store and analyze historical data, which is crucial in identifying patterns affecting future decisions. With over 500 data connectors, you can easily extract essential data.
- It offers advanced features such as conversion tracking, which helps you monitor conversions and track your progress toward set targets. The platform keeps track of important information such as past purchases, items added to the cart, etc. providing valuable insights.
Pros:
- Funnel.io saves time by automating data collection, allowing more time to be spent on analysis.
- The tool is well-designed with logical component placement, making it easy to use and providing excellent value.
Cons:
- Funnel.io lacks standard connections to SQL databases, limiting its functionality to marketing data sources only.
Improvado vs. Growth Nirvana
Improvado and Growth Nirvana are both platforms that provide marketing data management and analysis solutions. Growth Nirvana focuses on ease of use and customer support, making it a better option for business users without technical expertise.
Let’s look into a quick comparison between Improvado and Growth Nirvana.
| Factors | Improvado | Growth Nirvana |
| Industries serving | Ideal for marketers and ad agencies focusing on eCommerce, healthcare, gaming industries, etc. | Ideal for eCommerce, agencies, and SaaS businesses. |
| Technical expertise | You need specialized knowledge to work on Improvado. | No technical knowledge is required to use Growth Nirvana and it is beginner-friendly. |
| Customization | Customization options are minimal. | You can get customized reports and dashboards with the help of a dedicated customer success team. |
| Customer support | Improvado has a good customer service facility, but they aren’t quick with their responses. | Growth Nirvana’s dedicated customer success team is always available on Slack to assist the users. |
Migrate Data from Improvado to Growth Nirvana
Growth Nirvana offers a tailored solution for your marketing data analysis. With a team dedicated to connecting you to a wide range of platforms, including popular ones like Google Ads, LinkedIn Ads, and HubSpot, Growth Nirvana can provide you with a fully customized dashboard that caters to your specific needs.
Growth Nirvana’s responsive customer support team can help you with smooth data migration from Improvado.
Schedule a demo to see Growth Nirvana into action.
