Analytics has a critical role to play in analyzing your marketing campaign’s performance. It facilitates uncovering valuable insights to understand different business verticals better. This eases the process of data-driven decision-making.
Marketing analytics tools help businesses in this process. They collect and analyze business data and convert them into interactive dashboards.
There are many analytics tools, and it can get overwhelming to select any one. The right way is to compare the features of all these marketing analytics tools and match them with your requirements to select any one.
AgencyAnalytics is an analytics tool that helps companies get higher visibility into their revenues by providing automated marketing dashboards. This article will discuss AgencyAnalytics, its top features, pros and cons, and some alternatives to AgencyAnalytics.
What is AgencyAnalytics?
AgencyAnalytics is a reporting software designed specifically to assist marketing agencies in tracking their marketing campaign results and making accurate decisions.
It helps several agencies prepare client reports and save long working hours.
Some notable features are:
- Automates reports: It helps streamline agencies’ work by automating client reports in minutes. These reports are also highly customized.
- Intuitive platform: The reports interface is intuitive and easy to use.
- Dashboards: The dashboard’s scorecards assist in visually tracking the KPIs. Dashboards can also be easily defined and collaborated.
- White-labeled reporting: This platform provides white-labeled reporting where you can upload your logo, choose your color scheme, and also host on your own domain.
- Reports delivery: Automated schedules for the delivery of SEO reports are also available with AgencyAnalytics.
Why are users looking for AgencyAnalytics alternatives?
Despite all the valuable features, AgencyAnalytics comes with certain limitations. Let us explore some of the notable ones from customers.
- Inconsistency: Discrepancy in keyword rankings as compared to other similar platforms.
- Integrations: The number of integrations is lesser than other tools.
- Limited analytics: It does not offer a deeper insight into SEO analytics which is essential for reporting.
- Metrics not well-defined: Some metrics are confusing as they are not well-defined. Users require frequent assistance from the support team to clarify these metrics.
- Cost: It is quite expensive for a small business.
The best 7 alternatives to AgencyAnalytics
The above-mentioned limitations give rise to a need to look for alternatives to AgencyAnalytics. The top 7 are listed as under.
#1. Growth Nirvana
Ranked the best alternative to AgencyAnalytics, Growth Nirvana is a marketing analytics platform to assist businesses in gathering critical data for decision-making.
Features
The key features of Growth Nirvana are:
- This is a no-code platform that requires zero technical support and is highly user-friendly.
- Integrations with 300+ data sources to connect your data instantly and securely.
- Growth Nirvana assists a range of industries like marketing agencies, SaaS businesses, and eCommerce companies.
- A comprehensive and intuitive dashboard comprising reports and analytics makes it easy for businesses.
- Growth Nirvana ensures that the reports are available in real-time and in minutes.
- With a unique full-funnel reporting feature, this platform helps provide information at all stages of a customer’s journey.
- Customized white-labeled reporting for brand customization and widget customization is available.
Pros
- Sharing the reports across members of your organization is easier and more cost-effective with Growth Nirvana.
- Growth Nirvana can build custom connectors and create custom dashboards based on users’ requirements.
- Growth Nirvana syncs all-time historical data to keep the reports authentic and remove bad data from the dashboards.
Cons
- . Growth Nirvana doesn’t have a free plan yet.
#2. Whatagraph
Whatagraph is a useful marketing reporting tool that collects and analyses data to help businesses track expenses and monitor performance. This platform offers great benefits to in-house marketers and agencies.
Features
- It offers personalized onboarding to every customer.
- Data from multiple data points can be easily integrated.
- It enables automatic scheduling of reports delivery through emails.
- The platform offers more than 80 custom templates that can be customized for report preparation from scratch.
Pros
- Reports are created within minutes.
- Enables preparation of comprehensive reports by gathering data from multiple sources.
- Offer excellent customer support.
Cons
- Plans are expensive.
- Presence of authentication and UI bugs is a discomfort.
#3. TapClicks
With the help of TapClicks, you can analyze the performance of your online marketing campaigns.
Features
- It offers a wide range of integrations that can be customized to specific agency needs.
- To keep track of the competition, the TapClicks platform provides you with real-time competitor insights.
- The tool also helps pull metrics from various channels so that a detailed picture of marketing analytics is arrived at.
- TapClicks is a simple platform with interactive timelines and offers valuable information to the client through the white labeling feature.
Pros
- It is highly functional.
- Dashboard reporting is excellent.
- Time-saving tool.
Cons
- Limited customization features.
#4. MetricsWatch
MetricsWatch is a reporting platform that provides useful marketing analytics data to marketing agencies and startups.
Features
- There are several templates with a drag-and-drop option that make reporting a breeze.
- It also offers white-label branding and offers integration with several platforms like Facebook Ads, Google Analytics, Google Ads, etc.
- MetricsWatch offers tailored data to every agency.
- Email reporting is automated, and this helps in the easy sharing of reports with the clients.
Pros
- Offers real-time alerts.
- Advanced filtering options.
- Useful email reports.
Cons
- Lots of emails are a disturbing feature.
#5. Funnel.io
Funnel.io collects and organizes real-time data to assist marketing agencies with insights for performance improvements.
Features
- It offers 230 core connectors that can easily integrate with your platform.
- Data can be easily imported from Google Sheets or Excel.
- It also provides access to raw historical data by archiving them.
- All data can be viewed from a comprehensive dashboard.
Pros
- The data provided by Funnel.io is up-to-date and highly reliable.
- Analyzing and reporting are much easier.
- Excellent customer support team.
Cons
- It is time-consuming to set up everything in this tool.
#6. Swydo
Swydo helps marketers in preparing an all-in-one customizable report for analytical purposes.
Features
- The report preparation process is made easy by the availability of pre-built templates.
- It has a built-in translator tool, so your reports can be prepared in nearly 14 languages.
- Reports can be shared as PDFs or smart links on social media.
Pros
- Report sharing is easy with automated resends for a failed delivery.
- Integration with more than 30 data points helps in seamless data extraction.
- In-depth reports can be drawn with images, links, and text.
Cons
- Paused campaign statistics are not available.
#7. Improvado
Improvado assists marketing and sales professionals in data extraction and analysis with unlimited integrations.
Features
- Automated data mapping in this platform offers deeper insights into the data extracted.
- Data collected from any visualization tool can be easily analyzed with the help of Improvado.
- Pre-built templates and customized dashboards are present to help easily analyze data.
Pros
- Data can be easily synced with automated scheduled exports.
- You can also request custom connectors that suit particular clients.
Cons
- Data discrepancy is faced at times.
AgencyAnalytics Vs. Growth Nirvana- A quick comparison
While both AgencyAnalytics and Growth Nirvana offer valuable marketing analytics insights, Growth Nirvana ranks better with some extraordinary features. Let us understand how by analyzing their differences.
| Factors | AgencyAnalytics | Growth Nirvana |
| Integrations | It offers only 70-plus integrations. | It offers 300-plus integrations for data extraction. |
| Customer support | Assistance from the support team is needed multiple times to understand the platform initially. | This platform is user-friendly and easy to use without much assistance. |
| Additional fee | This platform restricts the number of members based on a fee. | There is no limitation to the number of members that can be added without a fee. |
| Technical expertise | You need technical expertise to use the platform. | This no-code platform does not need additional technical expertise. |
Migrate data from AgencyAnalytics to Growth Nirvana
Growth Nirvana is the perfect marketing analytics platform that can boost the growth of your business.
Migrating all your data from AgencyAnalytics to Growth Nirvana is an effortless process. All you have to do is just let us know your preferred connectors, such as Google Ads, HubSpot, etc.
We help create dashboards with 100% customization as per your requirements. We guarantee that your data migration will be completed with minimum wait time, in most cases within a day.
Connect with Growth Nirvana today to experience better analytical insights that can help scale your business growth.
