Data automation tools are a boon in performance analysis. They make the entire process seamless. But with so many automation tools, choosing the best fit gets tougher.
Funnel remains one of the top ETL platforms with 500+ data sources and features catering to different industries. However, Funnel remains effective only in handling basic data transformation tasks.
It lacks crucial features like an automated naming convention, and the pricing model remains costlier than other alternatives. Funnel’s basic plan costs $399 monthly.
These are just some core features that Funnel fails to provide. Let’s dig into some more reasons to look for Funnel.io alternatives.
Top reasons to look out for in a Funnel alternative:
Here are some more reasons to switch to different funnel alternatives:
- Time-consuming
Funnel pulls data from sources but presents results in different reports. Analyzing impressions and views for teams becomes hectic. It provides basic data transformations, leaving businesses with increased labor. It fails to save time for handling complex tasks.
- Lower data granularity
Even with 500+ data sources, Funnel supports limited metrics required for analysis. However, businesses prefer solutions with higher data granularity for drafting strategies based on varied factors.
- No customized templates
A lack of customized templates suiting different use cases makes it less feasible.
- No custom connectors
Many solutions in our list build custom connectors based on individual needs. While Funnel provides many options, it fails to cater to individual needs.
- Poor customer support
The customer support executives barely help in building custom dashboards.
Top 7 Funnel.io alternatives for 2023
Let’s look at the list of top alternatives to Funnel IO sorted in the best to good order.
1. Growth Nirvana
Pricing: Starts at $200 per month with a 30-day free trial
Customer base: All types of SaaS and eCommerce businesses and marketing agencies.
Growth Nirvana is a marketing analytics platform with a highly intuitive interface helping businesses of all sizes easily collect and analyze data without coding. It assists businesses with large teams to effectively communicate with instant detailed reports.
Integrations
Growth Nirvana has pre-built integrations with 300+ connectors to enable connecting data to your existing tools quickly and securely. The most popular integrations include Google Ads, Facebook Ads, Google Analytics 4, Universal Analytics, HubSpot, Mailchimp, Google Search Console, and more. Sync your data sources once and get the whole process automated.
Major highlights
- No technical expertise required
With Growth Nirvana, you can access 300+ pre-built integrations to automate core functioning without any coding skills. Also, our team can build custom integrations if required.
- Eliminates manual report building
Growth Nirvana saves valuable time with automated report generation. The platform creates fully customized white-labeled dashboards, so you don’t have to. Also, it caters to businesses in industries like SaaS and eCommerce and marketing agencies with 60+ auto-generated templates.
- Unlimited member addition
We understand the need for larger teams to collaborate when analyzing data. Hence, growth Nirvana lets you have unlimited users at no additional cost.
- Excellent support team
The customer support team will guide you to building custom connectors and dashboards. We ensure getting the best custom dashboards built to provide you with a bird’s eye view of your data.
Case study – Want to know how we helped brands enhance their analytics reporting? Explore our success stories.
Areas of improvement
The platform provides no free plan to customers. However, we offer a 30-day free trial.
2. Improvado
Pricing: follows a custom pricing model.
Major industries (customer base): marketing and advertising industry
Improvado is a data extraction and analysis platform for marketing, sales, and revenue professionals to collect and analyze relevant insights. The marketing common data model (MCDM) assists in automated data mapping and provides businesses with deeper data exploration.
Integrations
With more than 300 data connectors, the platform easily extracts data from sources like Facebook ads, google analytics, email marketing platforms, etc. You can analyze the collected data in any data visualization tool or warehouse. The data sources are categorized, including advertising, analytics, attribution, CRM & sales, customer support, and more.
You can pick a relevant integration after selecting the category. The platform also allows you to request custom connectors for clients, thereby ensuring you can easily source data from all marketing and sales platforms. Moreover, you can also choose between data sources, warehouses, and visualization platforms.
Major highlights
- Effective data synchronization
Scheduled data warehouse exports and reporting updates assist in timely data synchronization.
- Assists in data visualization
Pre-built dashboards, custom templates, and visualization platforms like Looker and Tableau help in data visualization.
- Access to data warehouses
Provides easy access to Google BigQuery, Amazon Redshift, etc.
- Custom pricing model
The pricing remains aligned with the organization’s specific data requirements. The platform considers data volume for drafting plans.
Areas of improvement
- The platform doesn’t cater to the needs of businesses in the earliest analytics stage.
- Dashboard data visualization can benefit from certain improvements.
3. Databox
Pricing: Paid plans initiate with a $72 monthly subscription for small teams requiring high-level metrics reporting. The professional plan ($135/month) caters to hourly analysis requirements of small to medium-sized organizations. Lastly, the performer plan ($231/month) comes with hourly data updates, unlimited users, and data boards.
Databox is a business intelligence software solution helping businesses unify different data sources for effective performance analysis. It’s highly suitable for remote teams to monitor progress, assess changes, and modify strategies accordingly. Moreover, it eliminates the hassle of logging in to multiple tools for collecting data and assessing performance.
Integrations
The 70+ one-click integrations come with over 200 pre-built reports and thousands of different metrics assisting in analyzing core business areas. You can integrate any data type with databox by connecting a SQL database, Google Sheets, or sending via API or Zapier. It also allows mixing and matching metrics from different sources for a detailed analysis.
Major highlights
- A free forever plan
Access to a free (basic) plan forever with 3 data source connections, standard features, and 60+ integrations.
- Users in multiple industries
Databox is currently used by 20,000+ businesses worldwide.
- Effective data visualization
Every integration comes with easy data visualization helping save the time required to find ways for effective analysis.
- No technical skills are required.
No requirement for coding or other technical skills to make the most of the platform.
- A wide range of custom dashboards
300+ pre-built dashboard templates come with essential KPIs and metrics assisting in easy data visualization. It provides templates for various areas like marketing, sales, eCommerce, project management, etc. Moreover, the drag-and-drop builder help creates personalized dashboards without any hassle.
- A costlier alternative
Databox is costlier when compared to other data extraction and analysis platforms.
- Suitable for big teams
Highly suitable for big teams connecting data from multiple sources, monitoring performance, analyzing trends, and sharing insights.
Areas of improvement
Users mentioned their love for the overall customization control over dashboards. However, some integrations lack functionality and data accuracy. They would rather use the platform to monitor trends rather than complete the reliability of the displayed data.
4. TapClicks
Pricing: the initial plan costs $79/month (availability of a free plan with sufficient features)
Customer base: digital agencies, media companies, national and global enterprises.
TapClicks is an automated marketing data platform helping marketers and agencies collect and analyze huge amounts of data to run effective campaigns. It helps you keep your clients ahead in the competitive landscape with automated benchmark messaging, dashboard reports, and custom client views. Users prefer TapClicks mainly for its integration options, personalization, and automation features.
Integrations
The platform caters to agencies of all sizes (especially marketing agencies) with 200+ integrations suiting specific agency needs. It integrates with top platforms like Facebook ads, Shopify ads, TikTok ads, Google ads, amazon advertising, etc.
The platform is widely known for a large library of integrations catering to your marketing reporting needs. Furthermore, a user-friendly interface also helps users generate ideas for improving campaign revenues.
Major highlights
- Simple interface
Its easy-to-use interface assists in finding relevant datasets without any hurdles.
- Effective customization
Most users in the marketing and advertising industry reviewed the benefits of effective customization. Everything from reporting to order management can be customized based on specific requirements. Some users also mentioned how the platform helped shift from the traditional ways of excel reporting.
- Timely alerts
The timely alerts provide information on campaign changes that demands immediate attention.
- Data visualization features
Efficient data visualization features include interactive timelines, geo-mapping, pie charts, widgets, and more.
- Enhanced client experience
Custom client views help agencies in providing transparency to their clients. Moreover, the white labeling features give a customized experience to client needs and increase satisfaction.
Areas of improvement
- Handling an extensive volume of data leads to significant issues with data importing. Users are then left with inaccurate data on their dashboards.
- A limited number of industry-specific templates and tutorials makes it hard to understand the platform.
- Non-standard data sources experience tougher implementation.
- Front-end setup requires some initial work before the whole process gets automated.
5. AgencyAnalytics
Pricing: A flexible pricing structure for growing agencies starting from as low as a $12 monthly subscription with basic reporting features. Small-to-medium agencies can opt for the agency plan charging $18/month (one client campaign monthly). Lastly, the enterprise plan has a custom pricing structure based on changing requirements.
Customer base: all types of agencies (big and small)
Agency Analytics is a data automation platform helping agencies boost their clients’ revenue generation with insightful reports. It tackles all your client needs, including automated reporting, SEO audits, keyword rank tracking, a white-label dashboard, and more. But the add-on features need an extra but reasonable fee.
Integrations
The platform allows integration with 70+ platforms and eliminates the need for manual client reporting. Some popular integrations include Active Campaign, AdRoll, Ahrefs, Amazon Ads, Campaign Monitor, Google Analytics, Google ads, Hubspot, and more.
Major highlights
- Free trial
Initiate a free 14-day trial with no credit card required.
- Saves time
Some leading agencies mentioned the platform helps save time by automating the KPI reporting.
- Custom reporting
Custom reporting and metrics creation remain one of the most loved features of the platform. It also provides super easy integration with all ad managers (70+ integrations)
Areas of improvement
Availability of custom calculations on high-paying packages only. You also need customer support multiple times in the initial stages. However, after understanding the functioning, accessing the platform becomes easier.
6. Marketing cloud intelligence (Dataroma)
Pricing: starting at $3000/month (with many add-on costs ranging between $100-$8000)
Customer base is preferred by marketers in various industries like health, finance, and manufacturing. The customer base primarily includes large-sized businesses due to its extremely high pricing model.
Marketing cloud intelligence by Salesforce helps markers and agencies make quicker data-driven decisions through efficient data collection, visualization, and reporting features. The platform is intact, with features that suit enterprises, agencies, and freelancers’ needs. You can easily build a simplified dashboard covering all core metrics.
Integrations
The platform has a comprehensive library offering 170+ data connectors. Some major integrations include GA-4, Hubspot, Google Ads manager, LinkedIn ads, Instagram ads, and Google My Business.
Major highlights
- Secure data generation and management
Real-time data synchronization ensures secure data management. However, questionable data accuracy at some points makes it less convenient in the decision-making process.
- Helps in improving lead generation
Businesses in the IT industry reviewed that Dataroma is one of the most preferred cloud platforms for enhanced lead generation. Users also reviewed that implementation becomes tedious, but the rest of the journey becomes easier.
- A wide range of customization options
Different customization options ensure agencies can satisfy clients in various industries.
- Helpful in maintaining your budget
The platform helps you work with a money-oriented mindset as you can view the budget with every account and the idea of how you can spend it.
Areas of improvement
- You require SQL knowledge to make the most out of the platform.
- While Dataroma charges an extensive amount of money to collect and analyze large streams of data, one advertising agency also reviewed that the platform failed to generate even basic reports and insights. As a result, they are more inclined towards selling their services instead of helping agencies and businesses achieve results.
- Some users were highly dissatisfied with the platform’s reporting capabilities, while others mentioned the complexity.
- The data models require better customization options and an easy review process. The Salesforce team needs to be more inclined to solve queries and problems rather than simply sell their services.
- Errors during execution require expert assistance.
7. Domo
Pricing: Follows a custom pricing model tailored to the requirements of specific organizations.
Customer base: Suitable for basic data requirements executives who need to catch up on common insights.
Domo is a cloud-based automation platform helping businesses collect data from multiple sources and generate real-time insights for effective analysis. It caters to the needs of varied departments ranging from marketing and sales to engineering.
Integrations
1000+ data source connectors satisfy the data-related requirements of mostly mid-sized businesses. However, supported sources related to marketing and sales are limited to 306. Moreover, no assistance is provided if you request a custom integration. But you can easily create and test connectors with the platform’s Connector IDE if you have some technical expertise.
Major highlights
- The drag-and-drop ETL solution eliminates the requirement of SQL skills.
- Integrated SQL editor assists in efficient data transformation
- It gives businesses the option to write custom R or python data transformation scripts.
Areas of improvement
Requires technical skills for making the most of advanced data transformation features.
Conclusion
We have listed all relevant alternatives suitable for different business sizes. Consider your business size and the number of channels for your campaigns before deciding. While some options, like Marketing Cloud Intelligence (Dataroma), are suitable only for enterprise businesses, others, like Growth Nirvana, are suitable for small to mid-sized businesses. Technical expertise remains another important decision-making factor.
Don’t go with platforms requiring exceptional coding skills if you lack tech support. Lastly, go through the availability of advanced data transformation features offered by the platform.
