Businesses and entrepreneurs make numerous decisions every day. The quality of these decisions determines whether the business moves forward successfully or not. Therefore, companies require data they can rely on.
Thanks to the advances in data analytics, businesses now have access to various data analytics tools to help them collect, analyze, and store data for better decision-making.
The sheer number of data analytics tools makes it hard for businesses to choose the best platform suitable for their business.
Choosing gets difficult with top tools like Improvado and Funnel in the mix to select from. However, to help you make an informed decision, we bring you the Improvado vs. Funnel.io comparison with a top alternative for these tools.
An Overview of Funnel
For businesses that want a data hub to center all their data analytics, reporting, and data management, Funnel is the best option you have. Using this tool, businesses can effortlessly transform their data analytics-ready.
Funnel.io has extensive capabilities that enable businesses to map and group data into categories to be shared with diverse analytics and warehousing tools.
One of the most exciting aspects of the platform is that it allows businesses to use historical data to conduct predictive analysis and behavioral predictions of users.
Features of Funnel
- Offers 500+ data connectors, making it easy for any business to gather data from many marketing channels, advertisement platforms, and sales automation tools.
- Get an omnichannel overview of your campaigns to understand how each campaign is doing and take necessary actions to enhance the performance of the campaigns.
- Using Funnel, get an overview of your spending and analyze the same to optimize your spending for campaigns that work well against those that don’t.
An overview of Imrovado
Improvado, on the other hand, takes advantage of a range of advanced analytics technologies to help businesses cleanse, map, and deduplicate their data. It is considered a top data analytics tool for its affordability and 300+ data connectors.
The tool also empowers businesses to create custom metrics with the help of its data mapping capabilities for various marketing channels.
Using Improvado’s analytics features, businesses can save up to 27% of their marketing team’s manual reporting time, which can be used for more critical functions.
Features of Improvado
- It offers many pre-built templates that businesses can leverage to create custom reports per their unique reporting needs and goals.
- Connect with CRM tools to understand the customer journey and optimize your campaigns to lead them quickly down the funnel to convert them into customers.
- You can own your data with Improvado and use it any way you see fit to improve your decision-making processes, as there is no vendor data lock.
An overview of Growth Nirvana
Growth Nirvana helps businesses get marketing analytics done as quickly as possible to arrive at impeccable insights and reports in no time. With over 300+ data connectors, this tool makes data collection quick and efficient from any data source.
Apart from collecting data, Growth Nirvana helps businesses create stunning dashboards and visualizations to understand the data effortlessly.
The platform can also provide real-time campaign updates and granular data monitoring support to businesses to improve their campaigns.
Features of Growth Nirvana
- Ensure timely and accurate reports according to channel metrics as per the campaigns you run for more detailed insights into each campaign.
- Identify unreliable data with the help of the tool and clean them to create reliable, accurate reports within minutes.
- Get channel-level reporting so you can understand what channel is working out the best for you and make necessary changes to improve the overall effectiveness of the campaigns on channels that don’t.
- Source data from any source you want and send the data to any destination, such as analytics tools, storage platforms, or dashboards for analytics automatically.
Comparison table: Funnel.io vs. Improvado vs. Growth Nirvana
Let’s compare Funnel. vs. Improvado vs. Growth Nirvana here to see how each of them fares.
| Factors | Funnel.io | Improvado | Growth Nirvana |
| Data Connectors | 500+ | 500+ | 300+ |
| Interface | Clunky | Unimpressive | Intuitive |
| No. of Users | Limited | Limited | Unlimited |
Full-Funnel Reporting | Not available | Not available | Available |
| Bad Data Detection | Not available | Not available | Available |
| Custom connectors | Not available | Not available | Available |
| Customized White-label Dashboard | Not available | Not available | Available |
| Pricing | Multiple plans | Custom | Custom |
| Free Trial | Yes | Yes | Not Yet |
Comparison of Funnel.io vs. Improvado vs. Growth Nirvana
Here is a detailed analysis of the comparison:
Data connectors
Funnel
- Connect to any data source using over 500 data connectors provided by Funnel.
Improvado
- Get 500+ data connectors to pull data from diverse data sources.
Growth Nirvana
- Bring data from as many as 300+ sources for comprehensive data analytics and decision-making.
Support
Funnel
- Funnel offers timely customer service, which its users have lauded on platforms like G2 and Capterra.
Improvado
- Customer service provided by Improvado has been rated favorably by customers on diverse review platforms online.
Growth Nirvana
- The customer service experience at Growth Nirvana is the best, as they offer a customer success manager to each client. Businesses can also get timely support via email, Zoom calls, or a private Slack channel, and the responsiveness of Growth Nirvana is excellent.
No. of users
Funnel
- The number of users varies according to the plan.
Improvado
- The number of users depends on the plan.
Growth Nirvana
- There is no limit to the number of users that users can add to the tool.
Full-funnel reporting
Funnel
- Does not have a full-funnel reporting feature.
Improvado
- Improvado does not provide full-funnel reporting.
Growth Nirvana
- Get more profound insights into campaigns and prospects’ journeys with the help of full-funnel reporting.
Bad data detection
Funnel
- Does not offer automatic bad data detection help.
Improvado
- Users do not get bad data detection features.
Growth Nirvana
- Businesses can detect bad data automatically for accurate analytics and data-backed decision-making.
Customized white-label dashboard
Funnel
- Does not provide custom white-label dashboards to its users.
Improvado
- Custom white-label dashboards are not provided.
Growth Nirvana
- With the help of the customer success manager, businesses can create customized and visually appealing white-label dashboards as they need.
Custom connectors
Funnel
- It does not provide custom connectors to its users.
Improvado
- Improvado does not offer any type of custom connectors to its users.
Growth Nirvana
- Releases two connectors every week, and businesses can request to create custom connectors per their needs.
Free Trial
Funnel
- Funnel provides a free trial to its users.
Improvado
- Improvado does not offer a free trial.
Growth Nirvana
- Although Growth Nirvana offers custom pricing plans, they do not yet have a free trial. However, it may provide a free trial in the future.
Pricing
Funnel
- Offers multiple that businesses can choose as per their needs. They have different plans for agencies and marketers. There are three plans for agencies: Agency Small, Agency Medium, and Agency Large. It also provides three plans for marketers – Essentials, Plus, and Enterprise.
Improvado
- Offers custom plans that businesses can create as per their requirements.
Growth Nirvana
- Offers businesses custom plans that can be made according to their unique needs, data volume, and scope of business.
Migrate your data from Improvado or Funnel to Growth Nirvana
There is no doubt that migrating data from one destination to another is challenging. Many things can go wrong if they are not done correctly. If you are a business looking to do that, let Growth Nirvana’s customer success team help you.
You would have unique goals and requirements as a business, and Growth Nirvana understands that. Let the team know the connector you wish to use, and the team can create the most impressive and tailor-made dashboards for you.
The team will also guide you through the entire process to carry it out as quickly as possible. In every regard, Growth Nirvana is a better option than Funnel and Improvado.
Request a free demo now to see the Growth Nirvana in action.
