How to Leverage Email Marketing with Advanced Analytics?

Every business needs email marketing. Email marketing is capable of skyrocketing any business. It is indeed one of the powerful marketing tactics that companies can opt for at an affordable cost.

Do you know that more than 350 billion emails are sent for marketing purposes on an everyday basis?

From small D2C businesses to large B2B businesses, almost every business leverages email marketing to reach out to its audience.

Email marketing is a great tool, but if you are unable to use email marketing analytics properly, all efforts will be in vain.

This article is all about how you can leverage email campaign analytics to improve your email marketing strategy.

Advantages of Using Email Marketing in 2023

Email marketing brings various benefits to the table. Let us see how your business can benefit from email marketing in 2023.

Hyper-personalization

With email marketing, you can communicate with your target audience directly. This allows you to hyper-personalize your content and deliver a better customer experience.

Including the contact name correctly in the email can be the first step in sending tailored content. Emails with the first name of the recipient in the subject line always had higher click-through rates compared to other subject lines.

Apart from this, you can send different emails to different sets of audiences. You can change the email content and recipients based on their interactions with your product or service. This personalization can lead to higher conversion rates.

Increase in Sales

Email marketing isn’t just a tool for marketers; it can increase sales as well. 59% of marketers have said that email has always had the highest ROI, and emails that are segmented properly gained 760% increase in revenue.

Sending emails to visitors or subscribers who are on the verge to purchase your product or service can prompt them to make the purchase. So many people have agreed that emails have influenced their purchase decisions.

The best part about email marketing is that you can create automated drip campaigns with segmentation. This means emails are sent to recipients without any human intervention.

More Leads

Yes, you read that right! Email marketing can help in increasing the leads via inbound marketing. Sending emails to the prospect leads daily can convert them from MQL to SQL. You can use this method to nurture the leads and convert them into deals.

What Does Advanced Email Analytics Means?

In simple terms, email analytics are used to track how your emails are performing, be it good or bad. This way, marketers would know how audiences are reacting to their emails. It becomes quite easy to gather and analyze the data of every email campaign.

This analysis will help marketers determine their next strategies.

Email marketing data analysis has a lot of benefits, and some of them are:

It shows the action taken by a customer when they receive your email. This means whether they have opened your email or not.
It gives you insights about the devices from where your customers are accessing your email and open rate for different campaigns that you are doing.
You can learn what emails led to email unsubscriptions
You can learn why people have unsubscribed from your emails
You can learn how much time people are spending on your email and whether they are taking action on it or not.
It gives you insights on how to send targeted and personalized content to the subscribers.
Increase brand recognition and sales.
Identify if your email is missing any details or is not perfectly curated
There are times when emails directly land in the spam folder and email analytics will let you know when that happens.

7 Best Practices to Use Advanced Email Analytics

Having analytics at your perusal doesn’t benefit you if they are not used properly. Here are some of the best practices that you can follow to make the most of email campaign analytics.

Check the Analytics

Every month, spend time analyzing and understanding how your emails are performing. This is the basic and most important thing that you need to do. Track different metrics, like open rates, click-through rates, bounce rates, and unsubscribes. Check the dashboard of your email analytics tool and understand the numbers.

Analyzing the records and correcting any mistakes that are present can bring in a lot of difference in your campaigns. Make sure to spend some time and understand where you are going wrong or what went wrong.

Refine Your Customers’ Profiles

This is quite important. Having properly set customer profiles will make it easy for you to reach out to them with the content that they can relate to. Basically, refining means creating particular buyer personas and categorizing your customers accordingly.

No matter what the industry is, refining the customer profiles and putting them in proper segments will make things easy. The data provided by email analytics will help in creating customer profiles.

Optimize Your Marketing Strategy

Using an email analytics tool, you will be able to optimize your marketing strategy effectively. You can check the different types of content you send to customers and analyze how they perform.

This data will help you optimize your marketing strategy to the fullest and make the most out of it. You can gather so many insights with email analytics, right from why particular content is performing better when compared to others to planning on introducing new content types. You will have a chance to optimize the marketing strategy and plan your next steps accordingly.

Use the Right Marketing Analytics Tools

You can find a multitude of email analytics tools in the market. However, not all of them will fit your requirements. You have to find that one tool, like Growth Nirvana, that will give you in-depth insights into the analytics.

Try A/B Testing

Do you know that the average open rate of emails across various industries varies from 27% to 45%?

Understanding what type of content will work among the audience is not an easy task. This is why you have to try A/B testing. This means that the A variation content will be sent to one section of the audience, and the B variation content will be sent to another.

You can analyze which variation emails are opened most and continue to experiment to get better results.

Geolocation Reporting

Knowing the location of your target audience is very important. Tracking subscriber behavior based on their location will give you an idea of how they are perceiving your content and what type of content you need to push to them.

You can check the timezone to get geolocation metrics and then schedule emails to each timezones during their active time for higher open rates.

Automated Email Sequences

Automated email sequences are a number of emails that are sent to subscribers as soon as they sign up. This is sometimes called drip emails. You can use these email sequences to connect with the customers.

This is followed by establishing yourself as a subject matter expert and sending out content that is valuable for your subscribers. Do not send too many promotional emails at once either as that will lead to unsubscribes. Be thoughtful with your email campaigns.

Things to Avoid While Using Advanced Email Analytics

Email analytics are quite powerful, however, there are a few things that you need to avoid at any cost in order to use them efficiently.

Do not mix and match the data generated from different sources. It is a common mistake that most people make. This kind of mix and match can lead to errors in the data.
Without having the results available prior, do not make any conclusions. Make sure to analyze the data first, create insights and then make decisions.
Segmentation of data is a must when sending emails to the audience. Do not skip this step, no matter what.
Do not forget to carry out sample tests on all the email marketing content that you have created using data analysis.

Use Growth Nirvana Email Dashboard Reports to Analyze and Skyrocket Your Conversions

Email marketing isn’t something you can set up in a day or two. It needs consistent efforts and analytics that can aid you in getting things done.

Using the right email analytics tools will make a huge difference in your marketing campaigns. Growth Nirvana’s email dashboard reports will help in understanding your subscribers, their behavior patterns and give you a clear idea on how to work around these insights.

It is time for you to amp up your email marketing tactics and make the most out of analytics with the help of Growth Nirvana.

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