Managing an agency’s time, work, and quality demands is a challenge. It’s almost impossible to have time for everything on your plate.
Let’s be honest; finding time for everything you need to do is hard. Between client work, improving operational efficiency, and managing your team, it can be hard to keep up with all the never-ending changes in the digital industry.
As a marketer, you know how tough it can be to manage a growing team and keep people on track without a marketing tool.
We have analyzed and picked some of the best digital marketing tools to improve your marketing efforts.
23 Best Digital Marketing Agency Tools
Digital Marketing Tools for Social Media Marketing
1. Hootsuite
It’s one of the most popular social media tools. Hootsuite, helps you organize and monitor your social posts in one place.
Source
It also allows for collaboration across team members so that ideas can be approved before publishing an update. As well as responding directly from the dashboard, you can schedule posts in advance.
No more mess; it lets you keep track of each posting event in your marketing calendar by integrating Facebook, Twitter, Instagram, Google+, and YouTube.
2. Missingletter
Missinglettr is a tool for automating and facilitating the process of creating social content without compromising on quality and consistency.
Source
It doesn’t matter whether you have a blog or Youtube video; this tool automatically converts them to social media posts across multiple platforms.
With templates for content creation, scheduling, and client approvals, plus a URL shortener that exports campaign assets for use across multiple marketing channels, you can focus on what matters, driving traffic and revenue.
3. MeetEdger
Meet MeetEdger, your handy automated content manager that handles the tedious tasks of re-sharing and optimizing your social traffic. With the simple web plugin, you keep your social profiles fresh and updated.
Source
Forget about regularly scheduled posts for different social media accounts you manage – MeetEdgar handles all that for you.
It also has a tool that allows you to mix different kinds of content into your postings so that the people who follow you never become bored. If a piece of content performs well (or has had plenty of engagement), you can make sure it gets posted again!
Digital Marketing Tools for PPC Marketing
4. Optymyzr
Optymyzr gives you the power to control, monitor, and optimize your PPC ROI completely.
Source
It helps you stay ahead of your competitors with several intelligent, easy-to-use tools that maximize your ROI across all platforms while providing real-time reporting and notifications.
Optymyzr applies its extensive experience in account management and automation systems to give your online marketing teams the tools they need to optimize every aspect of their campaigns.
5. PPC Entourage
Optimize and expand your Amazon ads with a click of a button with PPC Entourage. You won’t need to use complex spreadsheets anymore.
Source
The platform also harvests sales-generating search terms to turn them into keywords so you can rank organically for these new search terms on Google and even Bing! This helps PPC conversions and organic sales.
Each campaign dashboard will help you quickly monitor the ASINs, product pages, targeted keywords, and the ads’ performance.
Digital Marketing Tools for Content Marketing
6. Vidyard
Want to create, promote, and share engaging video content on your website? Then Vidyard is the best tool for you. Their analytics are also robust, with detailed information on views and engagement metrics.
Source
You can run split-tests, personalize videos based on viewer interests, and control length to help ensure viewers don’t bounce from your site too quickly. The tool integrates easily with existing email providers, CRMs, and social media platforms.
7. Buzzsumo
BuzzSumo is a cloud-based platform that helps you discover and analyze what’s trending, who’s talking about it, and how you can utilize it to your advantage to engage with your target audience.
Source
Buzzsumo lets you analyze what topics perform best for you in your marketing. For any given topic, you can see what type of content has been generating the most buzz lately and the headlines that capture attention and pull readers in.
You can also determine who among industry influencers is influential enough to warrant reaching out to.
Digital Marketing Tools for CRM
8. Hubspot
HubSpot is an all-in-one marketing, sales, and CRM suite that provides you with the tools required to create actionable content, optimize it, and help it reach a targeted group of consumers.
Source
This is one of the industry’s most powerful marketing automation platforms because of its noteworthy features.
HubSpot offers a lot for free such as an extensive form builder, live chat, live chatbots, popup tools, and a WordPress plugin for their CMS platform.
9. Zoho
Zoho CRM is a web-based application for small to midsize businesses needing a tool to track client, partner, and employee interactions.
Source
With Zoho, you won’t have to put in a lot of effort or money for training or ongoing support because everyone will be able to get the most out of it immediately.
Moreover, you can customize dashboards for different teams or projects and create “pipelines” (essential stages in a workflow) that match your specific customer journeys and hierarchy management.
You can whip up reports within just a few clicks to give yourself insight into just about anything you might need to know.
Digital Marketing Tools for SEO
10. SEMrush
SEMrush is an outstanding tool, especially if you’re a marketing team who relies heavily on organic search. In a nutshell, it is a one-stop solution for your SEO needs.
Source
From handpicking keywords to analyzing your competitors’ backlinks, it has 40 different tools to serve your needs.
It helps you in creating content pieces that are well optimized with keywords. Moreover, it also has features that suggest the best sites to get backlinks for your site to enhance your search engine visibility.
11. Ahrefs
With Ahrefs, you can better understand how to improve your SEO performance.
Source
If you want multiple SEO features under one umbrella, Ahrefs is your go-to tool. It has a myriad of tools that boost your SEO efforts. You can use tools like:
- Site Explorer to analyze your website and what backlinks you can get for it
- Content Explorer helps you find relevant content shared on any social media channel
- Keywords Explorer allows you to pinpoint the most relevant keywords and any traffic estimations they might bring to you regarding search results
- Rank Tracker provides a detailed analysis of your current website rankings, and finally, Site Audit – which identifies fundamental SEO problems with your site
12. Screaming frog SEO spider
The Screaming Frog SEO Spider is your one-stop shop for website crawling. The tool does all the hard work for you to keep on top of your site’s health.
Source
The crawling process is entirely automatic, allowing you to instantly find broken links (404s) and server errors for any given URL. Additionally, each page’s content will be reviewed in real-time; you’ll receive recommendations for optimization, asset removal, and other changes.
You can customize how this crawl is performed by specifying the maximum depth it may reach or limiting it only to specific directories.
Digital Marketing Tools for Email Marketing
13. Getresponse
GetResponse is an email marketing automation platform that offers many valuable features for marketers to try. It helps with list segmentation and personalization. Moreover, it has pre-built lead capture funnels that enable marketers to start converting their web traffic quickly.
Source
It also includes numerous conversion tools, such as an autoresponder and an A/B testing tool that allows users to create various email campaigns with minimal effort.
Furthermore, the software has detailed analytics reports that allow you to track your brand’s performance to optimize your email marketing efforts further.
14. Sendinblue
Sendinblue is an all-in-one platform that helps your business or organization with SMS, email marketing, Facebook ads, CRM, marketing automation, segmentation, landing pages and signup forms.
Source
You can create professional-looking emails in no time using its email builder, but the magic is in the platform’s combination of features. You’ll find it easy to piece together more innovative and compelling email campaigns using automation, CRM, and Facebook Ads API integration.
Integrating social media will help you reach current customers and attract new leads!
When combined with powerful features, you’ll find it easy to piece together smarter email campaigns that drastically improve lead generation rates.
Digital Marketing Tools for Project Management
15. Clickup
ClickUp is a comprehensive project management software that offers all the essential tools you need to succeed in business, including task management, time tracking, and reporting.
Source
On top of that, it boasts marketing functionality such as workflow automation, project team collaboration, and project scheduling. ClickUp’s calendar view allows clients and marketers to organize tasks by publishing deadlines on a calendar-based schedule.
ClickUp helps you keep track of your tasks via customizable checklists or sub-tasks for added security. Moreover, you can add attachments or notes for a personal touch and receive notifications when active.
16. Monday.com
Monday is focused on getting the project management job done – all within a unique collaborative, social environment that lets creatives work however they’d like by giving them plenty of freedom and flexibility. Because of this focus, monday.com has some great collaboration tools.
Source
You can upload and attach files to cards, comment, mention teammates working on related tasks, or start conversations, so everyone involved is always up-to-date.
It also allows for more comprehensive project reporting by letting users collect all data from multiple boards (time, billing) and sharing relevant insights transparently.
Digital Marketing Tools for SMS Marketing
17. EZTexting
EZTexting doesn’t just do text messaging. They are a full-service SMS, MMS and marketing platform that helps to deliver engaging and practical content for your audience.
Source
You will have instant access to mobile audiences through EZTexting’s technology and product, which is cloud-based and can be used by any business that wishes to provide customers with an added service.
It comes loaded with all the tools you’ll need: campaign management, text marketing, custom sign-up forms, contact management, and much more!
18. SimpleTexting
SimpleTexting comprises many basic and advanced features to help you launch a successful text marketing campaign.
Source
One of the most significant benefits of using SimpleTexting is that it allows you to access text templates, segments, and custom fields. Thus, you can create unique and customized messages for every customer.
You also get the option to add custom fields so that you not only promote your brand but also gain valuable customer insights in real-time.
Digital Marketing Tools for Analytics and Reporting
19. GrowthNirvana
GrowthNirvana is a comprehensive reporting suite that lets business users easily visualize and publish their data, creating compelling dashboards and reports.
Source
Using this software, marketers can combine data from multiple sources and create interactive visualizations that help them make sense of the numbers.
Dashboard or chart your data with a couple of clicks with the help of 100+ auto-generated templates. Mix and merge all your analytics under a single dashboard and analyze the performance.
It helps you see how your campaigns are performing on social media, how your ads are performing with Google Adwords, and how your website is performing at any given moment.
20. Google Analytics
Google Analytics is a web analytics tool that tracks how people use our site and what topics they’re most interested in.
Source
Google’s new Analytics Intelligence, for example, highlights campaigns that are doing well and those that need the most attention soon, so you don’t have to waste time in your analysis looking into them.
And if you do want to dig deeper into a campaign’s performance or that of a specific page on your site or app, it is just a click away. As analytics continues to push the boundaries of its tools and features, brand owners can carry out deep analysis without reinventing the wheel each time!
Digital Marketing Tools for the Sales Funnel
21. Systeme.io
Systeme.io is a sales funnel builder that offers drop shipping services, email marketing, business automation, and more under one platform to help entrepreneurs start and run their online businesses.
Source
The tool boasts features like a sales funnel builder, an autoresponder, membership sites, and a landing page builder, to name just a few. It also provides the option to create membership sites on its three plans, ideal for building online courses.
22. Clickfunnels
ClickFunnels is one of the market’s most prominent sales funnel software tools. It allows you to attract consumers easily using alluring marketing techniques on its intuitive website editor, which features CSS and HTML compatibility.
Source
Furthermore, it has tools to guide buyers through each step of the sales process — like email and Facebook marketing automation — and an accessible, smooth web page editor that guarantees a higher conversion rate than similar resources available in the market.
23. Leadpages
Leadpages is a landing page software that allows you the freedom to create multiple types of conversion-centered landing pages, including home pages and sales letter pages.
Source
It offers multiple templates to choose from. Once you’ve decided on the perfect template to start with, you have to customize its elements, thus giving your prospects many reasons why they should follow through with any action opportunities presented to them using CTAs (Call To Action).
Summary
With the right marketing tools in place, your business can work faster than ever, allowing you to spend more time managing your business and less time on repetitive manual tasks.
Managing many marketing tools and data sources can be repetitive and manual. How about having a single platform that integrates 150 different data sources under a single dashboard?
Growth Nirvana is a no-code marketing platform that gets you marketing analytics in minutes, not months.
It allows you to integrate multiple data sources and analyze and customize them on the go. Now, you can stop waiting on other departments to get the data you need to make informed decisions about your business.
Wondering about how it helps your business to grow and thrive? Explore it now by scheduling a demo with us.
Related Guide Resources:
- 9 Top Marketing Platforms and How to Choose
- 23 Must Have Tools for Digital Marketing Agencies [New List 202223]
- 6 Simple Steps to Create Your First Marketing Budget in 2023
- How to Leverage Email Marketing Using Advanced Analytics?
- Reasons to Include Marketing Automation In Your Marketing Strategy in 2023
