Reporting plays a critical role in the success of any marketing campaign. It provides valuable insights into performing your marketing efforts, helps you identify areas that need improvement, and enables you to make a data-driven decision. With the growing complexity of marketing campaigns, marketers need reliable reporting tools to manage data effectively.

In response, several tools such as Domo, TapClicks, and DashThis have emerged to simplify reporting for marketers. Dashthis, in particular, is a popular tool that provides a user-friendly interface, integrations with various platforms, and customizable reports. Despite its popularity, there are some limitations that users should consider when choosing a reporting tool.

This article will explain why users should consider DashThis alternative reporting tool. We will delve into the importance of reporting in marketing and summarize competitor tools.

What is DashThis?

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DashThis is a web-based reporting tool designed for marketers, agencies, and business owners who want to streamline their reporting process. It provides an intuitive interface for producing reports and dashboards to deliver information to stakeholders.

With support for over 34 different services, including Google Analytics, Facebook Advertising, LinkedIn Ads, and many more, DashThis is a one-stop shop for all your reporting needs. 

In addition, users of DashThis can use a selection of pre-built report templates that will help them get started quickly. DashThis helps users gain meaningful insight from their data by simplifying the reporting process.

Why should you look for a DashThis alternative? 

While DashThis is a popular reporting tool that offers a range of benefits, there are some limitations that users should consider before making a purchase. Let’s discuss some downsides of DashThis based on user feedback.

Limited Customization

One of the most common complaints about DashThis is its limited customization options. Users have reported that the tool has fixed features, and creating custom reports or dashboards is challenging. As a result, users have to work with pre-built templates, which may not meet their unique reporting requirements.

Reviews on popular software review sites such as Capterra and G2 are rife with many complaints from users who have expressed dissatisfaction with the platform’s limited capacity for data visualization.

This issue was highlighted in a user review on G2:

Limited Integrations

Another issue users have reported is the limited integrations available on DashThis. Despite supporting over 30 platforms, some users have complained that it does not integrate with all their tools, making pulling all their data into one report problematic.

Here’s an example of a user review from G2.com that highlights this issue:

Limited Customer Support

According to some reviews, DashThis’s customer service falls short of expectations. When users have problems with the software, they often have to wait a long time for a response and don’t get individualized help.

Bad User Experience

You need a great CX to stay motivated and enjoy your work while monitoring KPIs. Data tracking and analysis can be a nightmare if your dashboard is poorly designed, has a clunky structure, and lacks refinement.

Did you know that if the user interface of a piece of software or website is poorly designed, nearly 90% of people won’t bother using it or coming back? As of now, DashThis still needs to address this critical issue.

These are just a few of the documented issues with DashThis, but they are important to remember as you weigh its merits as a reporting tool. Users must evaluate DashThis on their own to determine if the pros outweigh the drawbacks and whether it is the best reporting solution for their needs.

7 Best Alternatives to DashThis

Although there are advantages to using DashThis, many pressing limitations make businesses look for alternatives for DashThis. Here are a few: 

Growth Nirvana

Best suited for: Small to large-sized marketing agencies, SaaS businesses, and eCommerce stores that need a comprehensive data analytics and reporting tool to gain insights into their marketing initiatives.

Growth Nirvana is a SaaS data analytics platform and reporting tool that allows businesses to create custom dashboards from 300+ data sources, including Google Analytics, Facebook, and Salesforce. It offers an easy-to-use interface, data transformation and aggregation, a wide range of data visualization options, and an automated report scheduling and sharing feature.

Features of Growth Nirvana

• As a cloud-based data analytics and reporting tool, businesses can leverage its full-funnel reporting capability to get more insights into their marketing campaigns.
• Businesses can rely on custom dashboards from multiple data sources to get the most comprehensive view of how their campaigns perform on multiple ad channels.
• With the help of Growth Nirvana, businesses can easily identify bad data and clean the same to ensure reliable reports and insights.
• Businesses can also use the custom connector feature provided by Growth Nirvana to collect data from any specific data source.

Pros of Growth Nirvana

• Helps businesses connect to 300+ data sources to bring data to various destinations for analytics, reporting, and storage.
• Businesses can add as many users as they need to projects without having to pay anything for extra seats.
• Create visually impressive and stunning reports using over 60 templates. This makes it easy for businesses to create intuitive reports.

Cons of Growth Nirvana

• No free plan is currently available

Databox

Best suited for: Small to large-sized businesses that need a customizable dashboard tool to monitor and analyze their data from various sources.

Databox eliminates the need to sign in and out of multiple accounts if you must monitor your business from different locations. You can monitor your company’s key metrics using one account.

Features of Databox

• The platform’s dashboard builder allows users to extract key indicators, display them in an understandable format, and build their own real-time dashboards.
• Use the built-in alert system to get notified immediately if any of your critical metrics undergo any substantial change (positive or negative).
• Databox enables businesses to connect data from any platform or marketing tool and track the same from any device.
• Businesses can benchmark their performance against the competition and see how well they do.

Pros of Databox

• Quickly create dashboards to observe and assess the performance of your business against KPIs.
• Create beautiful and impressive dashboards without any coding knowledge with the help of drag-and-drop options.
• Ensure timely and constant sharing of reports using automated report generation capability.

Cons of Databox

• Lack of direct integration with tools is a challenge most businesses report.
• The customer service is not timely.

Supermetrics

Best suited for: Small to large-sized businesses that need a data integration tool to collect and analyze data from various sources for reporting purposes.

A complete set of marketing statistics is at your fingertips. Through Supermetrics, marketers can feed data from over a hundred marketing and sales platforms into their analytics and reporting tools.

Features of Supermetrics

• With cross-channel data aggregation Supermetrics allows you to collect and analyze data from various marketing channels. 
• Businesses can create custom dashboards with a variety of data visualization options, including tables, charts, and graphs.
• Bring all your data into a centralized dashboard to enable quick and accurate reporting, analytics, and insight generation.
• Get granular marketing data from a variety of marketing sources that are important for your business for better decision-making.

Pros of Supermetrics

• Get real-time reports and data from your website using Supermetrics to understand who is accessing your website.
• Understand user trends on your website and use the data to improve your website or campaigns.
• Create customizable reports and dashboards to get the most accurate and necessary insights on your website’s and campaign’s performance. 

Cons of Supremetrics

• Supermetrics has a confusing pricing structure.
• Many users have reported the tool hard to cancel and get a refund.

DOMO

Best suited for: Domo is a great tool for marketing managers that need to share, transform, and analyze information. Domo works well for companies of any size.

Features of Domo

• It offers a wide range of data visualization options, including charts, graphs, and dashboards.
• Domo offers robust data security features, including user authentication, data encryption, and access controls.
• Mobile apps for iOS and Android devices, allowing users to access their data and visualizations on the go.
• Manage campaign and website analytics data effortlessly with the help of Domo’s data management capability.

Pros of Domo

• Create intuitive and self-service dashboards without coding to make reporting and analytics easier.
• Businesses can create custom data applications on the platform and share them internally for better data analytics.
• Manage your data and ensure its privacy using Domo’s centralized data governance tools.

Cons of Domo

• The steep learning curve of Domo makes it harder for users to take full advantage of the platform.

Improvado

Best suited for: Medium to large-sized businesses that need a comprehensive data aggregation tool to collect, transform, and unify their marketing data for reporting purposes.

With this comprehensive platform, you can extract, standardize, and visualize data and create actionable dashboards.

Features of Improvado

• Improvado provides a dedicated account manager for each customer to help with onboarding, support, and training.
•  It allows you to collect, consolidate, and clean data from over 200 platforms, including Google Analytics, Facebook Ads, Instagram, Salesforce, and more.
• Analyze marketing data better with prebuilt templates and customizable dashboards provided by the platform.

Pros of Improvado

• Connect with a wide range of data sources with 300+ connectors provided by Imprpovado, making it easier to pull data from various sources.
• Execute advanced data transformation with this tool, allowing businesses to deduplicate, cleanse, and map the data collected.
• Easily map data across multiple platforms to create custom metrics for better data analytics and decision-making.

Cons of Improvado

• The customization options by Improvado are limited.

Funnel.io

Best suited for: Mid to large-sized companies running complex marketing campaigns across multiple channels and needing robust data analysis and aggregation.

Features of Funnel.io

• Funnel.io offers e-commerce tracking capabilities, allowing you to track your online store’s revenue, purchases, and other metrics.
• It offers automated reporting, so you can set up regular reports and deliver them directly to your inbox or share them with team members.
• With the help of these analytics tools, businesses can store and analyze historical data, which is integral for businesses to make future decisions based on data trends.

Pros of Funnel.io

• Businesses can save a lot of time by automating data collection and using the same on data analytics with the help of Funnel.io.
• The UI of the tool is impeccable, with logical component placement, which makes it easy to use for beginners and experienced users alike.
• It offers 500+ data connectors that enable businesses to collect data from as many platforms and channels as needed for comprehensive data analytics.

Cons of Funnel.io

• Setting up the tool can take a lot of time, which may not be ideal for most businesses. 

 Adverity

Best suited for: Adverity’s wide range of marketing channel integrations makes it ideal for businesses who want to make informed decisions based on hard facts.

Features of Adverity

• With the help of various integrations, you can now access all of your information from one central location.
• Data shifts and patterns can be detected using augmented analytics.
• On dashboards, you can showcase key performance indicators using charts, graphs, and maps.

Pros of Adverity

• As Adverity works in the background, it frees up your bandwidth, which can be extremely beneficial to businesses.
• As a constantly evolving ETL, Adverity helps businesses create efficient dashboards and reports that can be shared with diverse teams.
• With Adverity, businesses can exert complete control over the data across the organization. As a result, data breaches or privacy issues may occur.

Cons of Adverity

• It ia hard to understand the error messages displayed by Adverity, which makes it difficult to sort issues out without technical help from the tool’s support team.

DashThis vs. GrowthNirvana – A Quick Comparison

Comparison Factors	DashThis	GrowthNirvana
Pricing	Subscription-based, with plans starting at $39/month	Custom pricing based on individual business needs
Data Sources	Integrates with 34+ popular marketing and advertising platforms, including Google Analytics, Facebook Ads, and LinkedIn Ads	Integrates with 300+ platforms, including Google Analytics, AdWords, and Facebook Ads
Reporting	Offers a range of pre-built report templates and the ability to create custom reports	Provides custom-built reports that cater to specific business needs
Dashboard Customization	Highly customizable with a range of visualization options, and drag-and-drop functionality	Provides a range of customization options and templates to choose from
Collaboration	Allows multiple users to collaborate on reports and dashboards	Supports team collaboration with the ability to assign roles and permissions, without any additional charges.
Customer Support	Offers 24/7 email and live chat support, as well as a knowledge base and community forum	Provides personalized onboarding and dedicated account management, in addition to email and live chat support
Overall Ease of Use	Simple and intuitive interface, easy to set up and use	Easy to navigate interface with a range of customization options that may require some technical expertise
Key Features	Automated reporting, custom branding, and API access	Custom report building, advanced data modeling, and KPI tracking

Migrate Data from DashThis to GrowthNirvana Seamlessly

At Growth Nirvana, we understand how vital it is to have accurate and up-to-date data at your fingertips. That’s why we offer a seamless solution to help you migrate your data from DashThis to Growth Nirvana. 

Here’s how we make it possible for you in a day:

• Connectors and platforms: We can connect to various data sources such as Google Ads, LinkedIn Ads, HubSpot, Facebook Ads, Instagram Ads, Twitter Ads, Microsoft Advertising, and more. Let us know which platforms you want to integrate, and we will do the rest.
• Custom dashboard creation: Our experts will create a dashboard based on your needs after determining what data sources and platforms you’d like to integrate. You can share your current dashboard with us, and we will incorporate any improvements or features you require.
• 100% Customization: We will customize your dashboard to meet your unique business requirements, so you can get the information you need to make educated decisions based on complex data.
• Fast turnaround time: We understand that time is of the essence, so we guarantee to complete your dashboard migration and customization within a day.

Don’t let a tedious and time-consuming migration process hold you back from leveraging the best of marketing analytics.

Contact us and schedule your FREE demo today!