Data-driven decision-making can have a huge impact on the success of any business. With various data analytics tools available, it becomes very easy for businesses to gather, sort, and assess the data. Tools like Adverity and Datorama have been the go-to solution for many businesses to get their analytics on point.
However, choosing the right one among them is not an easy process and requires an in-depth comparison which you will read in this article. We have also added another tool Growth Nirvana which is another popular and preferred tool for many businesses.
Why don’t you read further and determine which tools align with your business requirement?
An Overview of Adverity
Adverity is one of the most popular business intelligence tools. It has many features and helps businesses and agencies leverage the data to the fullest. Adverity automates the process of data collection, storage, and analyzing it. Once this process is done, it presents the reports in eye-catching dashboards.
Adverity eases out lots of administrative work and simplifies the data analysis process. Businesses could save time and resources that they usually spend on monitoring, cleaning, and fixing the data manually.
Businesses will be able to create one dashboard with every data that they need. These actionable insights help simplify the decision-making process, which results in better strategies and increased ROI.
Features of Adverity
- Adversity has more than 500 connectors growing rapidly with a huge library of pre-built connectors. These connectors can fetch data from various tools, software, and platforms without the need for code. All of these things happen in just a few minutes, and once you are set, the data collection is automated.
- Adverity manages data with ease. It has multiple data management techniques, simplifying the entire process.
- You will have complete authority over the data. From where you want to store it to how you want to retain it and to whom you want to provide access, everything is decided by you alone.
An Overview of Datorama
Datorama is a business intelligence tool owned by Salesforce. This tool helps businesses monitor customer behavior, manage demand generation, and improve brand positioning. It extracts and unifies all the data in one place to get a bird’s eye view of all the information.
Datorama is very flexible with its offerings, and anyone can easily use it per their requirements. Data management has become a hassle for businesses lately, and Datorama has been claiming to solve it easily.
Features of Datorama
- Datorama comes with cross-channel analytics. Platforms like emails, web, social media, advertising, etc., and analyze them using Datorama.
- It has the biggest API library and can be integrated with multiple platforms. You can connect the tool to almost all the platforms and tools and extract data from there.
- The best thing about Datorama is that you don’t need to be familiar with coding technology.
An Overview of Growth Nirvana
Growth Nirvana is a reliable business intelligence tool that helps businesses make data-backed decisions. The reports and insights are produced in minutes. With more than 300+ data connectors, Growth Nirvana can be connected to almost all platforms.
Apart from these connectors, Growth Nirvana also offers amazing dashboards that one can customize and use per their requirements. Despite the size, Growth Nirvana can be one of the best tools that align with the requirements of all businesses.
Features of Growth Nirvana
- Growth Nirvana provides timely reports and accurate channel metrics in a few minutes.
- The software comes with an easy-to-use interface and interesting dashboard templates.
- If there are any data anomalies, Growth Nirvana will remove them.
- You will also get a channel-level reporting option to know which channel works and which isn’t.
Comparison Table: Adverity vs. Datorama vs. Growth Nirvana
Let us have a quick comparison between Adverity, Datorama, and Growth Nirvana:
| Factors | Adverity | Datorama | Growth Nirvana |
|---|---|---|---|
| Custom Connectors | Not available | Not available | Available |
| Bad Data Detection | Not available | Not available | Available |
| Data Connectors | 500+ | 500+ | 300+ |
| Interface | Complex | Intuitive | Intuitive |
| Full Funnel Reporting | Not available | Not available | Available |
| Customer Support | Satisfactory | Good | Very good |
| Customized White Labeled Dashboards | Not available | Not available | Available |
Comparison of Adverity vs. Datorama vs. Growth Nirvana
Here is a detailed comparative analysis between Adverity, Datorama, and Growth Nirvana.
Custom Connectors
Adverity
Adverity provides data connectors upon request.
Datorama
Datorama doesn’t provide any custom connectors.
Growth Nirvana
If you are looking for a connector that isn’t available in the Growth Nirvana library, you can reach out to the customer success team, and they will create the custom connector for you within a few days.
Bad Data Detection
Adverity
- Adverity doesn’t come with any bad data detection features.
Datorama
- Datorama doesn’t detect any bad data.
Growth Nirvana
- Growth Nirvana detects bad data and ensures that the data analytics are accurate without any mistakes.
Full Funnel Reporting
Adverity
- Adverity doesn’t have any full-funnel reporting feature.
Datorama
- There is no full-funnel reporting feature in Datorama.
Growth Nirvana
- Growth Nirvana has the full funnel reporting feature, which gives you in-depth insights into campaigns and prospects’ journeys.
Customized White Labeled Dashboards
Adverity
- You won’t find a lot of customization options in Adverity
Datorama
- Datorama has predefined dashboard templates that you can use. You won’t find any customization option available.
Growth Nirvana
- You just need to connect with the customer success manager at Growth Nirvana and ask for their help curating customized dashboards. Once you provide the required information, they will quickly curate a dashboard.
Free Trial
Adverity
- Adverity has a free trial for its users.
Datorama
- Datorama doesn’t offer a free trial.
Growth Nirvana
- Growth Nirvana doesn’t have any free trial plan.
Pricing
Adverity
- Adverity offers three pricing plans: Standard (546/mo USD), Professional (2183/mo USD), and a custom plan.
Datorama
- Businesses can opt for different pricing plans as per their requirements.
Growth Nirvana
- Growth Nirvana offers customized pricing for the products. Users can pick the features they want and pay for them alone.
Migrate your data from Adverity or Datorama to Growth Nirvana
If you are planning to move from Adverity or Datorama to Growth Nirvana, we are here to help you. With the myriad benefits that Growth Nirvana brings, it is one of the go-to choices for so many businesses, and this migration process seems a little hectic.
However, you don’t have to worry about anything because Growth Nirvana’s customer success team will be there for you throughout the process. You just have to share your requirements, the data you want to migrate, and how you want the dashboard setup to be, and the team takes care of the remaining things.
If you are looking for any new connectors, you can also ask about them. Growth Nirvana will design custom connectors that you can use to integrate some unique business tools that you want.
What are you waiting for? Book a free demo now, and explore the best business intelligence tool, Growth Nirvana.
