Businesses rely more on data-driven marketing campaigns as more customers research and buy products online. This necessitated automating marketing data collection and analysis with the help of various tools.
Adverity is one of the most popular tools to automate data collection and analysis. It can streamline your marketing data and harness valuable insights from the data. Adverity also lets your leverage these insights to propel your marketing strategy forward.
Since investing in this tool is a huge commitment, you must analyze Adverity pricing before finalizing your decision.
As it is imperative to comprehend the intricate implications of your investment, we bring you a thorough analysis of Adverity cost in this blog.
Let’s deep dive into the pricing plans offered by Adverity and help you determine if it aligns best with your business requisites and budgetary constraints.
What is Adverity?
Adverity is a robust, fully integrated data management platform that helps businesses automate sourcing, transforming, and governing marketing data. Using the platform, you can now easily take full advantage of your data.
As an end-to-end data automation and visualization tool, Adverity helps you improve your decision-making process. It makes data visualization and analysis quick and efficient for businesses and marketers. With the platform’s help, you can quickly transform chaotic data clusters into a single dashboard with the key metrics you need.
Adverity leverages a cloud-based platform to collect required campaign data from multiple advertisement channels, platforms, and data sources.
Later, you can use the data to arrive at actionable insights to improve your campaigns.
Features of Adverity
The platform has numerous features. However, we will discuss the most important ones here:
600+ data connectors
With over 600 connectors, Adverity allows you to source data from any source you want. It ranges from marketing channels, web analytics platforms, social media, etc. Having already built an extensive library of connectors, Adverity allows you to start getting data in minutes.
If you are using a new platform, never worry about the same, as we constantly add new connectors and keep our library up-to-date.
Along with this, Adverity offers custom connectors.
Better data quality
As businesses rely on data to make decisions, data quality has become immensely crucial, especially when collecting data has become increasingly complex. With Adverity, you can constantly harmonize, monitor, and enrich your data to ensure uncompromised quality.
You can automate all these tasks reliably with Adverity and never worry once about the quality of data.
With the help of the Smart Naming Conventions feature and advanced AI, it becomes easier for you to detect any anomalies and get notifications about them.
Real-time optimization
Adverity helps you get real-time updates on your campaigns running at the moment. As these notifications inform you how each of your campaigns is performing, you can make adequate changes to improve them.
It also helps you reallocate resources from channels or platforms where the campaigns are not working as intended to where they perform well.
This proactive approach helps you drive better ROIs on every platform where you run your ads.
Single source of truth
Access to a single source of truth for multiple teams is crucial for a business to make product, operations, and marketing decisions. Adverity helps you do it hassle-free.
Although having a single dashboard with all the relevant insights and metrics is essential for better decision-making, it is complex and time-consuming. However, with Adverity, you can do it with ease.
It automates collecting data from diverse sources and adheres to your schedules to retrieve the data.
You can also enrich your data and send it to your preferred destinations for reporting, analytics, or storage.
Popular data integrations offered by Adverity
| Amazon Advertising | Instagram Business |
| Google Display & Video 360 | LinkedIn Ads |
| Apple Search Ads | Microsoft Ads |
| Google Analytics G4 | |
| Google BigQuery | Shopify |
| Google Campaign Manager | Snapchat |
| Google Drive | TikTok Ads |
| Google Search Ads 360 | Twitter Ads |
| Google Search Console | YouTube Analytics |
Popular data destinations supported by Adverity
| Google Analytics | SQL Database (MySQL/Oracle) |
| Google BigQuery | Looker Studio |
| HubSpot | Snowflake |
| Microsoft Excel | Google Sheets |
| Microsoft SQL Server | Azure Blob |
| Microsoft OneDrive | Azure Synapse |
| Adobe Analytics | Firebolt |
| Adobe Experience Platform | Databricks |
Adverity cost: Is it worth paying for?
Adverity offers three plans for its customers. You can also get Adverity on a no-commitment free trial for 14 days to test the same before committing to buy it.
Let’s discuss these plans below.
Standard plan
The Standard plan is suitable for everyone looking to gain quick access to basic data integration, management, and analytics capabilities.
Price: €500 per month
- Commitment: Monthly
- Unique data rows per month: 200K
- Degressive price per unique row limit: 20 million
Inclusions in the Standard plan
- Types of data sources: Basic
- Number of data sources to use: Up to 15
- Type of destination: Basic
- Number of destinations: 1
- Workspaces: 1
- Reverse ETL destinations: Not available
- Access to Adverity Academy: Free for one month
- Media screenshots: Yes
- Dedicated account manager: Not available
- Implementation support: Not available
- Performance manager: Yes
Professional plan
Professional, the most popular Adverity pricing plan, suits businesses with advanced data analytics and management requirements. You can use standard data storage, connectors, and BI destinations with this plan.
Price: €2,000 per month
- Commitment: Annual
- Unique data rows per month: 500K
- Degressive price per unique row limit: 200 million
Inclusions in the Standard plan
- Types of data sources: All
- Number of data sources to use: Unlimited
- Type of destination in use: All
- Number of destinations: 2
- Workspaces: Unlimited
- Reverse ETL destinations: Available
- Access to Adverity Academy: Free for one month
- Media screenshots: Yes
- Dedicated account manager: Upon request
- Implementation support: Upon request
- Performance manager: Yes
Custom plan
For businesses that need custom data destinations, sources, and additional features, the Custom plan is the best. It helps you perfectly meet your data analytics, management, and reporting needs.
Price: Custom Adverity pricing
- Commitment: Annual
- Unique data rows per month: Custom
- Degressive price per unique row limit: Custom
Inclusions in the Standard plan
- Types of data sources: All
- Number of data sources to use: Unlimited
- Type of destination in use: All
- Number of destinations: 2+
- Workspaces: Unlimited
- Reverse ETL destinations: Available
- Access to Adverity Academy: Free for one month
- Media screenshots: Yes
- Dedicated account manager: Upon request
- Implementation support: Upon request
- Performance manager: Yes
What do users feel about Adverity cost?
We have conducted extensive research and analysis to understand how the users feel about Adverity pricing. The study helped us understand that not all users are happy with the tool’s pricing.
Although there is a category of users who appreciate the tool’s pros, pricing is often one of Adverity’s most significant drawbacks.
Here are a few instances of users’ unsatisfactory experiences with Adverity’s cost:
A user on G2 reviewed the tool as being too expensive for their business requirements. This has been a consistent sentiment through most reviews we have analyzed online.
Another user on G2 said that the pricing might be perceived high as other tools offer similar services at lower pricing plans.
On another review on the same platform, a user reviewed the Adverity pricing model as confusing.
Based on these reviews, we can conclude that Adverity falls flat regarding its pricing plans and structure. There are many competitors like Growth Nirvana offering more value-adding plans and better support to their customers.
Therefore, many users are looking for a better alternative to Adverity based on the pricing plans they offer.
Where should you better spend your money?
You must use the best marketing data analytics and management platform as a business. With all the relevant features, these tools must also be value-adding. While Adverity has decent features, the pricing is far from desirable. Therefore, it may not be the best choice for your business as more value-adding tools like Growth Nirvana exist.
Being a robust data analytics and management platform, Growth Nirvana offers excellent features and plans you would love.
Whether you are a large business or a small startup, Growth Nirvana allows you to take complete control of your campaign data and leverage the same to arrive at insights in minutes.
Growth Nirvana also fares better as it offers the following pricing advantages over other marketing data collection and management tools:
- Pricing starts as low as USD $200 per month for all customers, and they can customize the pricing beyond it based on data usage.
- Growth Nirvana offers its pricing not based on the number of connectors used by the customers.
- With Growth Nirvana, you can create custom reports based on your customized requests, unlike competitors, where you need an internal team to do that further adds to your expenses.
Conclusion
In light of the analysis we have made above, we can see that Adverity’s cost is one of the biggest concerns for its customers. If you want to subscribe to a value-adding marketing data automation platform tool or switch from Adverity, Growth Nirvana is a reliable platform.
Growth Nirvana also has a dedicated team to help you quickly migrate your data from Adverity and create custom dashboards for you.
Along with its impressive features, such as full-funnel reporting, full-customized dashboards, custom connectors, bad data detection, etc., Growth Nirvana can be your trusted companion in transforming your data into powerful digital insights and assets.
Contact Growth Nirvana for a free demo to learn about the tool’s capabilities and how it can improve your marketing campaign and decision-making for better ROI and revenue.
