Having accurate and timely data gives you the leverage to perform better when compared with your competitors. Collecting and filtering the data thoroughly and integrating and reporting it effectively isn’t easy unless you use a data reporting tool like Supermetrics.
Supermetrics is one of the top data reporting tools in the market but is it perfect? Well, we are going to explore it in this blog post.
What Is Supermetrics?
Supermetrics is a popular data integration and reporting tool that allows users to gather data from various marketing platforms, such as Google Analytics, Google Ads, Facebook Ads, Instagram, LinkedIn, and many more. It simplifies collecting data by automatically pulling it from different sources and consolidating it into a single location.
With Supermetrics, you can create customizable reports and dashboards that provide insights into their marketing performance. The tool offers a user-friendly interface and provides data visualization, transformation, and blending options. It also offers features like scheduling automated data refreshes and sending reports via email.
Supermetrics User Reviews
Before we get into more details, let us see what users are saying about Supermetrics online:
Fails to Load Data
This user has complained about how Supermetrics delays data loading. They are also concerned about the sudden price change despite paying for the plan beforehand.
Expensive and No Support
Among Supermetrics reviews, another user expressed concern regarding their customer support. Despite trying to contact the customer support executives via different platforms, they couldn’t get through. After paying such a hefty amount for the product, their customer service has disappointed the user.
Pricier and Higher Risk
Issues in Data Transfer
Here you can see a user talking about the buggy data transfer in Supermetrics. There shows a mismatch in the information that Supermetrics show compared to other tools. Similar to others, this user also has complained about customer support. Moreover, the hidden charges of Supermetrics is another letdown.
Messier Service
Shawn O. took it to G2 to complain about multiple issues they have faced with the product. Supermetrics has stopped offering a particular service to Shawn and denied any refund either. The support team didn’t help him in the process, and the company completely ghosted him for more than six weeks.
These are just some of the reviews, so many users have been complaining about the pricing, customer service of Supermetrics. All of these users are looking for affordable and reliable alternatives.
Supermetrics Pros
Easy Data Integration:
Supermetrics integrations allows you to connect and integrate data from various sources, including advertising platforms, web analytics tools, and social media platforms. It supports a wide range of data connectors, making bringing all your marketing data into one place easy.
Automation and Time-Saving
With Supermetrics, you can automate data extraction, transformation, and loading processes, saving significant time. It eliminates manual data extraction and manipulation, enabling you to focus on analysis and reporting.
Robust Reporting Capabilities
Supermetrics provides a user-friendly interface and powerful reporting features. You can create custom reports and dashboards, combine data from different sources, and visualize your data using charts, tables, and graphs. The tool offers various templates and pre-built dashboards to get you started quickly.
Data Refresh and Scheduling
Supermetrics allows you to schedule data refreshes at specific intervals, ensuring that your reports are always up to date. This feature is handy when dealing with real-time or frequently changing data.
Flexibility and Customization
Supermetrics offers a high degree of flexibility, allowing you to customize your reports and dashboards according to your needs. You can apply filters, create calculated metrics, add segments, and create custom dimensions to tailor your analysis to your requirements.
Cross-Platform Support
Supermetrics supports integration with many popular platforms, including Google Analytics, Google Ads, Facebook Ads, Instagram, LinkedIn Ads, Microsoft Advertising, and many more. This cross-platform compatibility lets you consolidate data from multiple sources, providing a holistic view of your marketing performance.
Supermetrics Cons
Cost
Supermetrics come at a hefty price tag which has become a concern for many businesses. Besides the mentioned price, Supermetrics charges more in the name of hidden charges and increases their pricing at any point without prior intimation, forcing customers to pay the difference despite prepaying for the tool.
Customer Support
Supermetrics has a poor customer support team who won’t respond instantly. Several users complain about their customer support. For some users, they take forever to reply, and for others, they don’t even respond.
Learning Curve
While Supermetrics provides a user-friendly interface, it still has a learning curve, especially for users new to data integration and reporting tools. Getting familiar with the tool’s features and functionalities may take time and effort.
Dependency on Third-Party Platforms
Supermetrics relies on data connectors and APIs from third-party platforms, such as Google Analytics, Facebook Ads, and others. Any changes or updates to these platforms’ APIs can potentially impact the functionality and performance of Supermetrics. It’s essential to stay updated with the compatibility and ensure that connectors are regularly updated.
Potential Data Limitations
Depending on the specific platforms and data sources you’re integrating, there may be certain limitations on the data that can be accessed or extracted through Supermetrics. Some platforms have restrictions on the types of data or metrics that can be retrieved, which may affect the depth or granularity of your analysis.
Limited Data Transformation Options
While Supermetrics offers some data transformation capabilities, it may not be as robust as specialized data transformation tools. Users with complex data transformation needs may find the options provided by Supermetrics somewhat limited.
Performance and Reliability
Supermetrics relies on internet connectivity and the stability of the third-party platforms it integrates with. Sometimes, occasional performance issues or downtimes may affect data extraction, refreshing, or reporting processes.
Limited Support for Non-Marketing Data Sources
Supermetrics primarily focuses on marketing platforms and data sources, which may limit its applicability for users who need to integrate data from non-marketing sources, such as CRM systems, ERP systems, or proprietary databases.
Supermetrics’ Pricing
Supermetrics have different pricing plans depending on the different data destinations. It is tricky to understand.
Supermetrics for Google Sheets
- Free Trial: Supermetrics offers a 14-day free trial with full functionality for new users.
- Individual Pricing: After the free trial, users can subscribe to Supermetrics for Google Sheets monthly or annually. The pricing starts at $99 per month when billed monthly or $69 per month annually.
Supermetrics for Data Studio
- Free Version: Supermetrics offers a free version of its Data Studio connector with limited functionality and usage.
- Supermetrics Pro: The Pro version provides more features and higher usage limits. The pricing starts at $19 per month when billed annually.
Supermetrics for Microsoft Excel:
Individual Pricing: Supermetrics for Microsoft Excel offers individual subscriptions starting at $99 per month when billed monthly or $69 per month when billed annually.
Supermetrics for BigQuery:
Supermetrics for BigQuery pricing is tailored based on each customer’s specific requirements and data volumes. Users interested in this option can contact Supermetrics directly to discuss pricing details.
Agency and Enterprise Pricing:
Supermetrics offers customized pricing for agencies and enterprises with larger teams or more extensive data needs. The pricing for these plans depends on factors such as the number of users, data sources, connectors, and support requirements. Users can contact Supermetrics for a personalized quote.
Features of Supermetrics
Supermetrics is touted as one of the best data reporting tools with amazing features. Let us understand the different features that Supermetrics have:
- Data Integration: Supermetrics allows you to easily connect and integrate data from various sources, including popular advertising platforms, web analytics tools, social media platforms, and more. It supports a wide range of data connectors, making bringing all your marketing data conveniently into one place.
- Customizable Reporting: Supermetrics provides a user-friendly interface and robust reporting capabilities. You can create custom reports and dashboards by combining data from different sources. The tool offers various visualization options, including charts, tables, and graphs, to help you analyze and present your data effectively.
- Advanced Calculations and Transformations: Supermetrics offers advanced calculations and transformation options. You can create custom metrics, apply filters, create segments, and use functions to perform complex calculations and manipulations on your data. This flexibility allows you to derive insights and metrics tailored to your needs.
- Pre-built Templates and Dashboards: Supermetrics provides a range of pre-built templates and dashboards to help you get started quickly. These templates cover everyday reporting needs and can be customized to suit your requirements. They save time and effort in setting up reports and allow you to focus on analyzing the data.
- Data Blending and Query Blending: Supermetrics offers data blending and query blending capabilities. Data blending allows you to merge data from multiple sources into a single dataset and perform a comprehensive analysis. Query blending allows you to combine data from different queries and sources within a single report or dashboard.
Supermetrics Alternatives
There are so many Supermetrics alternatives in the market. However, we are going to discuss three best alternatives that you can consider:
1. Growth Nirvana
Growth Nirvana is one of the best data reporting tools available in the market. The tool comes with many features that make it stand out from the competitors. Most users complain about the customer support and pricing of Supermetrics. With Growth Nirvana you won’t face these issues.
Growth Nirvana has pricing plans starting from $200 per month with unlimited users. Here, you get access to all the features of paid marketing analysis. Small and medium-sized companies can opt for this pricing plan.
More prominent agencies and enterprises can opt for the enterprise plan that starts at $1000 per month. In this plan, the Growth Nirvana team will also take care of your reporting and dashboards. They can customize the dashboards as per your requirement and set them up for you.
Apart from the pricing, some amazing features of Growth Nirvana that needs a special mention are:
- Full Funnel Reporting: From setting up the campaign to revenue, Growth Nirvana will gather insights from end to end, providing you with a clear picture of how the campaigns are performing. You can connect to more than 300+ platforms and gather all the data from there.
- Customized White Label Dashboards: You can add your logo and color palette to get the branding right.
- Custom Connectors: You can integrate different types of tools with Growth Nirvana. If the connector isn’t available for any tool or platform, the team will build you one.
As said, these are just some of the features you will find in Growth Nirvana. The tool has so many other features that simplify the data reporting process.
2. Funnel
Funnel is a data integration and analytics platform that specializes in marketing data. It connects to various advertising platforms, web analytics tools, and other marketing data sources. Funnel provides automated data extraction, transformation, and visualization capabilities.
3. Improvado
Improvado is a marketing data aggregation and reporting platform that connects to various advertising and marketing platforms. It offers a drag-and-drop interface for building custom reports, automatically transforms the data, and visualizes it without human intervention.
FAQs
- Does Growth Nirvana offer cross-platform support?
Yes, you can integrate Growth Nirvana with multiple platforms without any limitations. The tool comes with 300+ pre-built connectors, and the team can also develop custom connectors per your requirement.
- Does Growth Nirvana have any limitations for users?
No, even if you opt for the lowest pricing plan from Growth Nirvana, you can add as many users as you want. The team won’t charge you depending on the number of users.
- Can Growth Nirvana detect bad data?
Yes, the Growth Nirvana tool can detect any anomalies present in the data before it analyzes the data.
