Do you find gathering and analyzing data from different sources to make informed decisions time-consuming?
A tool that you can refer to is Supermetrics.
Being a top data analytics platform, Supermetrics brings numerous features to its users. With this tool, you can integrate data from various sources, like Google Analytics, Facebook Ads, LinkedIn Ads, and many more, and analyze them in a single dashboard.
While it has numerous features, is the investment worth it? Should the features be the only thing you assess before buying the platform?
Even if you have the best tool, if the price is higher, it may not be a viable option in the long term.
In this blog, we’ll explore the pricing of Supermetrics and help you understand whether it’s worth the money you spend.
What is Supermetrics?
Data challenges are a common issue that most marketers and marketing agencies face. They can range from difficulty sourcing data, accurately analyzing it, and arriving at actionable insights. Supermetrics helps you resolve all these challenges under the same umbrella.
With the help of its data sourcing and analytics capabilities, Supermetrics enables businesses to streamline their marketing data and focus on growth and ROIs. This powerful marketing data analytics tool helps you create a single source of truth that your marketing and operations teams can use to power their decisions.
Supermetrics helps you understand which campaigns are working and which aren’t to help you optimize the advertisements and significantly reduce the cost per acquisition.
Let’s discuss a few top features of Supermetrics below.
Features of Supermetrics
Although Supermetrics has a plethora of features, here are the top 4 features that everyone loves:
Multiple data sources
The tool enables businesses to collect data from various sources as needed by the users. The users can define the destination where the data needs to be added.
These destinations include data warehouses, reporting tools, or even analytics platforms.
This feature makes it easier for businesses to develop a centralized data warehouse and make better business decisions.
Powerful dashboard
Supermetrics offers a highly customizable and centralized dashboard, which makes accurate reporting, data analytics, and report generation effortless. With the help of this feature, Supermetrics users can create visually appealing reports to share with the management or other teams.
Automated data pipeline
Most businesses find it hard to collect data from their marketing campaigns and channels manually. However, Supermetrics automates data collection, saving time and effort for its users.
Granular data sourcing
Supermetrics allows businesses to track and collect granular marketing data from all marketing channels in a few minutes. With insights from granular data, marketers can quickly understand where their campaigns are working well and where they need to take corrective action.
Popular integrations provided by Supermetrics
Here is a list of the top integrations and data destinations that Supermetrics offers:
| Data Destinations | Data Destinations |
| Looker Studio | Azure Synapse |
| Google Sheets | Amazon S3 |
| Microsoft Excel | Azure Storage |
| Supermetrics API | Google Cloud Storage |
| BigQuery | Amazon Redshift |
| Snowflake |
The Supermetrics pricing for each of these destinations is different.
Let’s dive right into it below:
Supermetrics’ cost for data destinations
The pricing of Supermetrics is tricky to understand. Instead of providing a blanket pricing structure, the tool offers different plans for its users based on the data destination that they want to use.
Looker Studio pricing
There are five plans for businesses looking to buy Supermetrics and want to use Looker Studio as their data destination.
Single Connector Plan
- Cost: $39/month
- Billing cycle: Annual
- Data sources: Single
- Users: 1
- Accounts: 5/data source
This is the most basic plan that Supermetrics offers, and it only supports one data source. You must go for a higher plan if you require multiple data sources.
Essential Plan
- Cost: $69/month
- Billing cycle: Annual
- Data sources: 9 data sources
- Users: 1
- Accounts: 5/data source
The Essential plan is suitable for businesses and marketers who are just beginning. Users can also add one more data source by paying USD 35 monthly.
Core Plan
- Cost: $239/month
- Billing cycle: Annual
- Data sources: 25
- Users: 1
- Accounts: 10/data source
The most comprehensive plan offered by Supermetrics, the Core Plan is also the most popular. This plan allows you to use 25 data sources and add two more data sources at a monthly cost of USD 35 each.
Super Plan
- Cost: $579/month
- Billing cycle: Annual
- Data sources: 69
- Users: 3
- Accounts: 10/data source
The Super plan is suitable for businesses or agencies that want to take full control over their campaign data. The users can also add Supermetrics charts if needed at USD 99/month.
Enterprise Plan
- Cost: Custom
- Billing cycle: Annual
- Data sources: Up to 94
- Users: Custom
- Accounts: Custom
The Enterprise plan is a custom plan that businesses can create per their specific requirements. You can contact the customer service team at Supermetrics to learn more about the same.
Google Sheets pricing
Supermetrics offers four different plans for Google Sheets. They are as given below:
Essential Plan
- Cost: $69/month
- Billing cycle: Annual
- Data sources: 11 data sources
- Users: 1
- Accounts: 5/data source
- Automated weekly refreshes
This plan is suitable if you are just taking advantage of marketing data analytics. You can add one more data source for an additional USD 35/month charge.
Core Plan
- Cost: $239/month
- Billing cycle: Annual
- Data sources: 27
- Users: 1
- Accounts: 10/data source
- Automated daily refreshes
The Core plan is the most comprehensive plan offered by Supermetrics, and you can add two more data sources at the additional charge of USD 35/month each.
Super Plan
- Cost: $579/month
- Billing cycle: Annual
- Data sources: 71
- Users: 3
- Accounts: 10/data source
- Automated daily refreshes
If you have more complex and extensive data management requirements, the Super plan is the most value-adding.
Enterprise Plan
- Cost: Custom
- Billing cycle: Annual
- Data sources: up to 96
- Users: Custom
- Accounts: Custom
- Hourly automated refreshes
- Custom fields
If your business has specific data management requirements, this is the best plan you can go with.
Microsoft Excel pricing
For businesses that need MS Excel as the data destination, Supermetrics has four different plans.
Essential Plan
- Cost: $69/month
- Billing cycle: Annual
- Data sources: 7
- Users: 1
- Accounts: 5/data source
- Automated weekly refreshes
This is the best option for businesses looking to start with marketing data sourcing automation with MS Excel. In addition to the 7 data sources, you can add one more data source at the additional cost of USD 35/month.
Core Plan
- Cost: $239/month
- Billing cycle: Annual
- Data sources: 23
- Users: 1
- Accounts: 10/data source
- Automated daily refreshes
If you are a business looking for comprehensive coverage, this is your chosen plan. This plan also allows you to add two more data sources for a monthly charge of USD 35.
Super Plan
- Cost: $579/month
- Billing cycle: Annual
- Data sources: 66
- Users: 3
- Accounts: 10/data source
- Automated daily refreshes
The Super plan offered by Supermetrics is suitable for businesses with extensive and complex data requirements.
Enterprise Plan
- Cost: Custom
- Billing cycle: Annual
- Data sources: up to 91
- Users: Custom
- Accounts: Custom
- Hourly automated refreshes
- Custom fields
The Enterprise plan is the most suitable for businesses that need to source data to MS Excel and have custom requirements.
Supermetrics pricing for Monday.com
Certain businesses need to streamline their workflows using Monday.com, and if you are such a business, Supermetrics offers a plan for Monday.com, as well.
- Cost: $19/month
- Billing cycle: Annual
- Data sources: 1
- Users: 3
- Accounts: 10/data source
- Automated daily refreshes
Supermetrics API pricing
The price of Supermetrics API is not available on the tool’s official website. However, you can contact the sales team with the required details for a custom quote.
Supermetrics pricing for other popular destinations
Businesses can collect the pricing of the following data destinations with Supermetrics by contacting the sales team.
- BigQuery
- Snowflake
- Azure Synapse
- Amazon S3
- Azure Storage
- Google Cloud Storage
- Amazon Redshift
Are the users happy with Supermetrics pricing?
From our analysis of the online reviews from Supermetrics users, we have understood that many customers are not satisfied with Supermetrics pricing. While the features offered by the tool are impressive, it dropped the ball altogether regarding pricing.
Here are a few examples of what Supermetrics customers are saying about its pricing:
- A review on G2 says that Supermetrics is hard to cancel and expensive. It also states that the tool does not work as intended.
- Similarly, another user positively reviewed the tool on Getapp.com while saying that the tool does not benefit small businesses as Supermetrics is too expensive.
- Likewise, another subscriber reviewed the tool on Softwareadvice.com, saying it is quite expensive and the customers need more features if they need additional connectors, seats, or data sources.
All these reviews suggest that despite offering a range of features, Supermetrics falls behind many of its competitors, like Growth Nirvana, regarding pricing.
Hence, we can conclude that users are not entirely happy with Supermetrics pricing plans.
Where should you spend your money instead?
Supermetrics has a rather unconventional pricing plan based on the data destination its customers want to use. It can be expensive for businesses to use multiple destinations, which many companies use.
What’s even more interesting is that you can find the pricing of only a few destinations on the Supermetrics website. For the rest, the prospects need to ask for a quote.
No matter your plan, the pricing can increase exponentially as you add more users, data sources, etc. As a result, you will pay much more than you initially thought, as many reviews suggest online.
So, what can you do here?
The best action is to choose a data analytics platform with a much more transparent and direct pricing plan like Growth Nirvana.
As a top marketing data analytics tool, Growth Nirvana is preferred by small and large businesses alike, thanks to its customized pricing offers and impressive features.
Here are a few Growth Nirvana pricing advantages:
- Growth Nirvana does not charge based on number of connectors
- Pricing starts at $200 for all customers, and the pricing is customized based on data usage
- Growth Nirvana creates custom reports for you based on your needs. With competitors, you need to have a team that increases your overhead.
Wrapping up
A thorough analysis of Supermetrics pricing does not paint a favorable picture of the tool, as many users are not happy with the tool’s pricing. However, you can switch to Growth Nirvana quickly and enjoy its impressive features and reliable customer support through a dedicated customer success team.
Growth Nirvana also helps you migrate your data from Supermetrics as quickly as possible and can create custom dashboards per your needs.
Contact the team and schedule a free demo to learn more about the tool and how it can help you leverage your marketing data hassle-free for better decision-making.
