Collecting and analyzing data for tracking performance is one of the most essential functions of a business. However, it can be a daunting task, as there is a need for the right metrics, timely reporting, and competitor analysis. Implementing automated tools can help you speed up the process.
Datorama is one such automated tool that can help businesses by providing the right intelligence and assisting them in transforming better. The platform has many features and benefits for every type of business.
Is Datorama the best tool, and is it worth buying? There is a need to analyze this since there is a divided opinion on buying Datorama mainly because of its price.
In this blog, we’ll tell you about Datorama and its pricing and help you compare it with a possible alternative.
What is Datorama?
Datorama is a cloud-based intelligence tool that helps businesses scale efficiently with timely updates and smart insights. This tool allows teams to collaborate in real-time for better decision-making. Sharing dashboards and reports is easier with this tool as it also allows scheduling report delivery. Using this platform lets you stay on track to achieve your business goals.
Here are some outstanding features of Datorama:
Dashboards
With Datorama, you can create dashboards with graphs and other visualizations with just a click. This helps analyze the KPIs in-depth and filter the data for platforms like Google Analytics, Adwords, and many more. You can connect and analyze all data in a single dashboard, customize it for each stakeholder, and send them via emails to the teams. You can also connect your chat platforms with the dashboards to collaborate in decision-making.
Statistical analysis
Datorama saves you much time that would otherwise be spent on detailed manual analysis. It offers analytics through automated regression modeling and statistical analysis that reduces the time spent analyzing huge amounts of data. This introduces more functionality into your decision-making process and makes it more efficient.
Reports
Datorama reports show data comparison over time. It takes into account the data trends and patterns to prepare relevant reports. The reports also include pivot tables, which can be shared through secure email links. Scheduled delivery of reports is also another attractive feature here. You can get attractive reports with visualization features in the tool.
Data capture
With more than 300 API connectors available, any type of data can be easily integrated from your own API native library into any format. Datorama allows input of any number of rows of data (whether structured or unstructured) for analysis. The data so obtained can be filtered to highly specific levels too. This analytics platform allows custom connectors for data capture.
Tracking
Tracking using Datorama can be done against business-wide goals. It helps businesses track and measure ROI by assessing the effectiveness of campaigns with spending. Campaign performance can be tracked across multiple channels using this tool.
Cross-platform activation
Datorama helps to improve ROI by taking timely actions like pausing underperforming campaigns. It helps to activate cross-platforms and change budgets across Google, Facebook, or any other tool. This helps in leveraging the campaigns where it is already performing.
Data model
The data model is pre-designed with data fields that are useful for marketing. With the help of the data model, information is placed in the right place. This is very useful for reporting and in-depth understanding of data. Additionally, there is also scope for integrating data from various sources. This provides a comprehensive analysis and assists businesses in decision-making.
Popular integrations offered by Datorama
| Google Analytics |
| Oracle |
| Amazon |
| Google Ads |
| Salesforce Commerce Cloud |
| Salesforce Marketing Cloud |
| Marketo |
| MOAT |
| Google Ad Manager |
| HubSpot |
Datorama pricing plans
Datorama offers three types of plans for users: Starter, Growth, and Plus.
Starter plan
- Starts at $3000 per month (billed annually)
- By subscribing to this plan, you can unify, visualize, and activate your marketing data.
Growth plan
- Starts at $10,000 per month (billed annually)
- This plan helps grow your marketing intelligence across campaigns and platforms.
Plus plan
- For pricing details of the Plus plan, contact the sales team at Datorama.
- This plan provides marketing intelligence across brands and business units.
Are users happy with Datorama’s pricing?
Most users feel that Datorama is an expensive tool. Also, annual billing acts as a huge deterrent for choosing the tool. To find out if users were happy with the pricing structure, we analyzed the reviews provided by the users on various platforms.
We present some of our findings based on our research below:
A user on Capterra feels that only big businesses can afford Datorama as it is a premium tool.
A user on G2 feels that the price factor is the demotivating factor.
Another user on Capterra feels it is an expensive tool since the cost increases with the number of rows.
The above-mentioned reviews indicate that Datorama is not a preferred tool mainly due to its price factor. It indeed has some extraordinary features, but when buying a tool for the benefit of your business, the cost factor should also be considered.
We have many alternative platforms with prices within your budget and excellent features.
Where should you spend your money instead?
Many users say that Datorama is not suitable due to its high prices. Also, the platform does not allow a free trial.
This necessitates the use of an alternative platform. With some outstanding features, Growth Nirvana seems the best alternative to Datorama.
Growth Nirvana is a marketing analytics platform that gives marketers performance insights within minutes. An important feature of this tool is that it can be used without coding knowledge. It can also be used in different industries like SaaS, eCommerce, and marketing agencies. It has all of Datorama’s features but comes at a fairly lesser price. The tool offers more than 300 integrations that you can connect to securely. It integrates marketing, sales, and product data into a single dashboard.
- The plans at Growth Nirvana are not based on the number of connectors.
- The plans can be customized according to the needs of the users.
- Most tools link pricing with the number of integrations, but Growth Nirvana’s prices are based on how much marketing data you collect.
- The pricing structure is transparent, and users get the maximum ROI by using this platform for analytics.
- Growth Nirvana reports are created based on the requirements shared, and no extra cost is involved.
Wrapping up
Even though Datorama appears to be a great tool for data visualization and analysis, the price structure is a discouraging factor. So, getting an alternative like Growth Nirvana, with outstanding features and a relatively lower price, is the best option for your business.
If you want to migrate from another platform, Growth Nirvana makes it possible without any data loss. We have an excellent support team that makes the process seamless. To learn more about how Growth Nirvana can help your business, connect with us and book a free demo.
