Real-time data availability is crucial to perform well and stay ahead of the competition in business. But how do businesses get access to data that is relevant and up-to-date? Manual data collection, analysis, and review are not accessible and prone to some errors.
The presence of automated tools makes the process hassle-free. Adverity is one such tool that provides access to various data sources and helps businesses make decisions.
This blog provides insights into the tool, its pros and cons, and relevant alternatives.
What is Adverity?
Adverity is a fully integrated data platform that assists brands in managing their data sources through automation. Data is collected from multiple sources, like sales, finance, marketing departments, etc., for business performance analysis.
With a constantly growing library of 600+ connectors, Adverity can detect and combine data from any platform you desire. It is highly flexible and always up-to-date. It also gives a real-time update of data to identify and fix any errors that may arise. Many pre-built report templates deliver the metrics needed on time.
With Adverity, data quality can be easily controlled, and this helps save time, money and also improves performance.
Adverity user reviews
Before you take a plunge into the platform’s features, let us first analyze the user reviews gathered online from G2.
Needs more improvement
Even with some amazing features, there is a long way to go for Adverity, is what this user feels. Lack of flexibility, insufficient support from the team, and extra charges for additional features are the negatives that the user feels about this platform.
Time-consuming
In an Adverity review, the user feels that though Adverity is a powerful platform, there are lags in between, and it slows down many times. Also, extracting files takes a long time.
Struggles in the onboarding process
One user feels the onboarding process struggles with basic Google Ads data. There were also time delays in all tech-related communications that caused more distress to the user.
Expensive
Yet another user feels that the platform is expensive for smaller businesses. Setting up new clients is also a daunting experience as power this user.
Helpful, but with bugs
In another Averity review, the user feels that the tool is helpful and easy to use but has occasional bugs that must be reported.
Adverity’s pros
Better control over data
Adverity allows better control over data and tracks where it goes and what it does. The interface is easy to use, so data from any platform can be easily extracted. You also have the programming and transformation parameters for highly specialized data.
Easy to use
Adversity is a simple and easy-to-use platform. Connecting with other data dashboards is also easier with this tool. The platform can also be used without the knowledge of coding. A user-friendly interface saves a great amount of time for businesses.
Maximize ROI
With automation of data collection, extracting insights and optimizing campaigns for data collection becomes easier. This helps to provide a holistic view of the performance of marketing campaigns of your business.
Customer support
Adverity offers the best support to its users with a timely response. It has a robust support team that works as an extension of your organization and steps in any time there is a need. The support team updates clients on their solutions and connects them with experts when required.
Offers flexibility
Adverity is a highly flexible and reliable tool. They customize the solutions as per business needs. With easy integration and tailor-made solutions, it helps customers remain more focused and, thereby, more productive. Specific integrations, as desired by clients, can also be done by the team in Adverity.
Time-saving
Since Adverity makes data access easier and simpler, the business’s resources can be put to more challenging issues that need attention. With automation and regular updates, the data obtained is highly reliable. Thus, businesses can use them directly without needing verification.
Huge library
Adverity has a massive library of connectors to several databases. They also have a web connect feature to build any API connection missing from their vast collection. For the specific needs of a business, the dev team at Adverity is always ready to set up connectors not present in their library.
Adverity’s cons
No alerts for issues
The platform does not issue any alerts when there is any issue. This gives a temporary halt in the platform with clients who are kept waiting for information.
Steep learning curve
In the initial phases of use, understanding the product and its technicalities requires a lot of effort. Most error messages are not easily decipherable and need more technical knowledge or assistance. Thus, frequent resort to the support team is necessitated.
Complex features
Certain features of the platform are complicated. For example, manually uploading files can be daunting since it requires only data to be presented in a specific format. Proper documentation to understand these aspects is also missing.
Difficult onboarding process
For some customers, the one-month onboarding process is just on paper. Difficulties in pulling the most basic Google Ads make the onboarding process inefficient. Frequent exchange of emails with the tech team is made a compulsion due to this inefficiency. Also, after onboarding, additional support is quite expensive.
Not user-friendly at times
There are situations when the platform is not user-friendly. When there are a lot of metrics and dimensions to be used, the platform isn’t of much help. With no listing of limitations due to the platform’s API, it becomes even more difficult to use the platform.
Importing data is difficult
There is no simple solution for importing data collected from different time zones. This necessitates manual intervention and makes the process slow. Timely decision-making takes a hit thereby.
Adverity’s pricing
Adverity has 3 tiers of pricing. The plans can be tailored according to the needs of the customers:
- A 14-day free trial is offered, and this does not require you to furnish your credit card information to get started.
Standard plan
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Professional plan
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Custom plan
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Adverity’s features
Here are some of the features of Adverity:
Automated data integration
Adverity collects data from numerous marketing data sources and provides a comprehensive overview of the client’s campaigns. Automation allows easy data integration from marketing campaigns, e-commerce platforms, CRM, analytical tools, APIs, etc. With unlimited data connectors, the platform enhances your data quality, improves productivity, saves time, enhances data security, and allows better decision-making.
Transfer data anywhere
Adverity allows data transfer anywhere you require, like databases, data lakes, cloud storage, and other BI tools. With this real-time data, insights is made possible that can bring more meaning to the marketing campaigns of businesses.
Secured data integration
All information and data assets are secured with Adverity’s ISO 27001 certification. It adheres to the highest standards of Information Security Management Systems (ISMS) and clears customers’ worries about the safety of their data. Adverity functions in line with various data privacy regulations like the EU’s General Data Protection Regulation (GDPR).
Smart naming conventions
Intelligent naming convention tool monitors source data and remove downstream reporting issues. It sends customized notifications about any incorrect data as and when extracted from the platform to keep the teams alert. It also blocks any low-quality data from being imported so that errors can be labeled and filtered out easily.
Versatile enrichments
Adverity enriches your data with versatile and custom scripts. As soon as raw data is fetched, automated data transformation takes place. With simple and step-by-step instructions, enrichments can be set up in minutes. New columns to data feeds can be added, or existing ones can be edited easily.
Dedicated customer support team
Adverity provides 24/7 support right from the initial training stages to your team. Upon request, a dedicated account manager is also assigned to monitor the progress. The team works to offer responses within 45 minutes of receiving a query.
Adverity Academy offers a range of certifications that provide training videos, simulations, and downloadable guides. There is an exhaustive document library that is self-explanatory to help resolve client queries. Customer-focus clinics are also available for regular follow-up with the customers.
Adverity’s alternatives
Adverity offers various benefits, but customers are not entirely happy because of some discouraging features they face while using the platform in real time. Here we offer you some of the best alternatives to Adverity so that you can compare and choose the best one suited to your needs.
1. Growth Nirvana
Growth Nirvana is an automated platform that offers marketing insights in just minutes for timely decision-making. This tool is very friendly and can be used by businesses with little or no coding knowledge.
This business intelligence tool integrates the marketing, sales, product, and revenue data into a single dashboard and helps users easily analyze and compare. It offers more than 300 integrations helping you connect with any required tool.
Growth Nirvana follows a transparent pricing plan and is also affordable for small businesses. Growth Nirvana’s $200 per month plan is the best bet for small and medium-sized businesses, with full access to all the features. For larger companies, there is the $1000/ month plan, which offers detailed reporting and analytics on the dashboard.
Growth Nirvana offers:
- Full funnel reporting
It collects end-to-end data to give you a clear view of performance and allows easy analysis.
- Custom connectors
With over 300-plus integrations and customization options, you can integrate literally any tool you want for your business.
- White label reporting
This platform allows white-label reporting where you can use your logo, choose the color schemes, and host on your own domain.
2. Databox
Databox is a business analytics tool that provides insights into marketing metrics. It offers many data visualization options like charts, tables, and scorecards.
It integrates with various connectors like Google Analytics, Salesforce, and HubSpot. Customizable dashboards help display the most critical KPIs and assist businesses greatly.
It also has a very good support team that offers instant responses to queries.
3. Datorama
Datorama is a marketing cloud intelligence platform that monitors customer behavior. This tool is powered by Salesforce. It extracts data from several sources through its integration capabilities and offers them in a single dashboard.
It offers timely updates to implement modifications in your marketing campaigns. It is mobile-friendly and can handle huge volumes of data effortlessly.
FAQs
- How does Growth Nirvana create reports?
Growth Nirvana provides custom reports that can be modified and tailored to meet the needs of various businesses. The reports are in real-time and updated every 6 hours (can be done every 15 minutes).
- How fast can Growth Nirvana go live?
Customers can connect their systems within 15 minutes in most cases. Reports will be generated in an hour, depending on how much historical data is synced.
- How much historical data does Growth Nirvana allow?
Growth Nirvana reporting offers full history as they sync all-time historical data.
- What are the connectors supported?
More than 300 connectors are supported. If you need any specific one unavailable with us, we can customize it for you.
- Does Growth Nirvana detect incorrect data?
Yes, Growth Nirvana can detect and filter bad data from the huge volume of data it generates.
